Content Marketing Manager

🔥 0 minutes ago

🌐 Mexico, United States – Remote

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💵 $77.8k - $129.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

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Logo of Nielsen

Nielsen

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Deep-dive into Gracenote’s offerings, industry trends, and proprietary data to write thought leadership content and messaging • Audit and rewrite website copy to improve clarity, highlight data insights, build audience trust, and guide visitors through the buying journey • Build, filter, and maintain granular audience segments in Pardot • Write, build, and deploy automated email nurture sequences mapped to customer lifecycle stages in Pardot • Create high-quality, human-centric copy across web, email, and thought leadership assets • Maintain rigorous editorial standards without reliance on AI generation tools • Manage assignment queue end-to-end and meet project deadlines independently • Keep cross-functional stakeholders aligned

🎯 Requirements

• 4+ years of B2B content marketing and copywriting experience • Portfolio showcasing clear, human-centered messaging and data-driven thought leadership • Ability to extract key insights from complex data, research, or product capabilities and translate them into compelling storytelling • Direct experience building email sequences, automation rules, and audience lists inside Salesforce Pardot • Native or near-native mastery of English grammar, editing, and stylistic writing • Ability to map content, web copy, and email touchpoints to distinct customer journeys • Strong self-management skills with ability to prioritize tasks, meet tight deadlines, and operate with minimal oversight • Basic HTML knowledge for email template formatting and minor layout adjustments in Pardot (preferred)

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle (depending on the role) • Discretionary incentive/bonus eligibility (depending on the role) • Potential eligibility for bonuses, equity, or other incentives

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