Senior Manager, SEO & Content Strategy

🔥 18 hours ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

📈 SEO Marketing

👻 Ghost score 10%

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Logo of Nielsen

Nielsen

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Own the SEO roadmap for Nielsen.com • Partner with Creative and Content teams to produce content optimized for human intent and LLM discovery • Lead technical SEO across WordPress VIP and Webflow • Define site architecture, schema markup, and performance requirements with Web Ops and Engineering • Administer and use BrightEdge, Screaming Frog, and SEMrush • Partner with Paid Media on holistic SEM strategies • Align SEO with Social and Email channels • Provide SEO guidance to global international teams • Conduct content audits and gap analyses • Train internal content contributors on tagging, keyword strategies, and AIO best practices • Drive measurable pipeline growth for Nielsen.com

🎯 Requirements

• 4–7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries • Matrixed/agency experience required • Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog • Proven experience applying AI tools to SEO workflows, including prompt engineering, AIO strategy, and automated insights • Traditional technical SEO expertise, including schema, indexing, and site structure • Exceptional analytical skills with a test-and-learn mindset • Strong stakeholder management abilities

🏖️ Benefits

• Remote work option • Equal opportunity and inclusive workplace • Work environment free from discrimination and harassment

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