Senior Product Marketing Manager, Gracenote Division

🔥 13 hours ago

🇲🇽 Mexico – Remote

💵 $142.9k - $265.3k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Author the market narrative for scene-level video intelligence • Develop segment-level value propositions for platform and distribution buyers, content owners, and the advertising ecosystem • Build and maintain messaging architecture, proof-point libraries, and terminology standards • Maintain competitive intelligence on AI video-understanding vendors, platform-native capabilities, metadata, and ad-tech players • Run structured discovery with prospects, design partners, and internal commercial teams • Feed evidence-based requirements and prioritization input to product • Own launch strategy and execution across the portfolio • Build collateral and narratives for early-access and design-partner programs • Track post-launch adoption and drive iteration • Produce sales and partnership enablement materials, including pitch narratives, decks, battlecards, demos, one-pagers, FAQs, and objection-handling guidance • Own buyer-facing answers regarding content rights, model training boundaries, retention, tenant isolation, explainability, and classification accuracy • Support strategic and design-partner opportunities • Brief analysts and represent the portfolio at industry events • Collaborate on campaigns, web content, bylines, webinars, and case studies • Partner with product management, engineering, sales, business development, partnerships, corporate marketing, legal, security, privacy, and executives

🎯 Requirements

• Seven or more years in product marketing • Meaningful experience at a senior or lead level in B2B technology, data, or media technology • Expertise in segmentation, positioning frameworks, messaging development, launch management, competitive analysis, and enablement • Working knowledge of the video ecosystem, including streaming and CTV, FAST and ad-supported models, linear and live, device platforms and operating systems, distributors and aggregators, studios, and content packagers • Understanding of how content metadata drives discovery surfaces, program guides, recommendations, and ad targeting • Technical knowledge of multimodal AI and modern retrieval, including embeddings and vector search, semantic and natural-language search, ontologies and taxonomies, knowledge graphs, entity resolution, APIs, and data feeds • Experience taking new or category-creating products to market • Experience marketing the same underlying technology to structurally different buyers • Clear, dense, persuasive writing skills • Proven ability to align product, sales, partnerships, legal, and executive stakeholders without formal authority • Bachelor's degree required • MBA or equivalent experience welcome • Advertising technology exposure preferred, including contextual targeting, dynamic ad insertion, brand suitability, or measurement • Familiarity with content metadata standards, industry consortia, or interoperability initiatives preferred • Experience with data licensing or data-product business models preferred • International or multi-region go-to-market experience preferred

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle (depending on the role) • Discretionary incentive/bonus eligibility • Potential eligibility for bonuses, equity, or other incentives