Director of Marketing

🕒 February 11

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NightOwl Consulting

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

🎯 Recruiter

☁️ SaaS

B2B • Recruitment • SaaS

NightOwl Consulting is a global business service (GBS) provider that connects companies with skilled talent in the Philippines to optimize their business processes and dramatically reduce costs. Specializing in team-building for various roles such as pre-construction, AutoCAD drafting, insurance, bookkeeping, and administrative assistance, NightOwl Consulting provides customized offshoring solutions tailored to the specific needs of each client. Through its transparent, cost-effective pricing model, the company prides itself on high client satisfaction and employee retention rates while fostering a supportive and engaging work culture. NightOwl Consulting supports businesses by recruiting, training, and managing dedicated teams for various industry sectors, ensuring enhanced productivity at a significantly reduced cost.

📋 Description

• Define and maintain the company’s visual identity, tone, and messaging across all channels • Ensure consistency in external communications, proposals, and public presence • Build and manage our LinkedIn, YouTube, and other relevant platforms • Plan, create, and post engaging content tailored for the U.S. mortgage industry audience • Develop and execute targeted campaigns to grow brand awareness and inbound leads • Leverage AI tools (e.g., Gamma, ChatGPT, Midjourney, Copy.ai, etc.) to scale content creation, optimize email marketing, and design visuals • Stay ahead of trends in AI marketing automation • Build and lead a small in-house team of designers, copywriters, and digital marketers • Develop SOPs, processes, and playbooks to streamline the department’s output • Work hand-in-hand with Sales to align marketing efforts with business development goals • Support lead nurturing strategies through email sequences, white papers, and case studies • Track marketing KPIs (lead conversion, traffic, CTRs, engagement, etc.) • Present regular performance updates and growth strategies to the executive team

🎯 Requirements

• Minimum 5 years in marketing, with at least 2 years in a leadership or strategic role • Proven experience building or scaling a brand—ideally in BPO, mortgage, or professional services • Demonstrated expertise in AI marketing tools like Gamma, Jasper, Canva, etc. • Strong copywriting, visual storytelling, and campaign development skills • Data-driven mindset with proficiency in tools like Google Analytics, HubSpot, or similar • Exceptional English communication skills • Must be based in the Philippines and comfortable working remotely with a U.S. time zone overlap

🏖️ Benefits

• Above-market salary • HMO on Day 1 for principal and two dependents • Government-mandated benefits • Performance-based Incentives • Quarterly Company Events • 100% Work-from-Home • High-growth role with autonomy and leadership opportunities • Forward-thinking company investing in AI and automation • Dynamic team with strong industry traction and executive support • People-first culture focused on growth, collaboration, and respect • 1,000 PHP De Minimis • Equipment and software provided