LebensHeldin! e.V.
1 - 10 employees
Founded 2018
💄 Beauty
🧘 Wellness
🛍️ eCommerce
Beauty • Wellness • eCommerce
LebensHeldin! e. V. is a pioneering organization specializing in high-performance skincare and haircare products that are 100% natural and free from fillers. They emphasize innovation and sustainability, offering products ranging from treatments for acne and sensitive skin to hair care solutions for various needs, including hair loss and scalp health. The brand is recognized for its clinically tested formulas, vegan formulations, and commitment to cruelty-free practices, making it a trusted choice in the beauty and wellness market.
Performance Marketing Manager
Job not on LinkedIn
🕒 April 20
🗣️🇩🇪 German Required
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LebensHeldin! e.V.
1 - 10 employees
Founded 2018
💄 Beauty
🧘 Wellness
🛍️ eCommerce
Beauty • Wellness • eCommerce
LebensHeldin! e. V. is a pioneering organization specializing in high-performance skincare and haircare products that are 100% natural and free from fillers. They emphasize innovation and sustainability, offering products ranging from treatments for acne and sensitive skin to hair care solutions for various needs, including hair loss and scalp health. The brand is recognized for its clinically tested formulas, vegan formulations, and commitment to cruelty-free practices, making it a trusted choice in the beauty and wellness market.
📋 Description
• Strategic campaign planning across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Google Ads, and others • Objective: online sales • Build, manage and optimize multi-channel performance funnels • Create and manage audience-specific content and creative briefs • Ongoing analysis and reporting of campaign performance with clear, actionable recommendations • Budget responsibility: planning, monitoring and optimization of advertising budgets • Close collaboration with the brand, content and e-commerce teams • Internationalization: develop and implement performance marketing strategies for new target markets • Testing new platforms and ad formats to scale our campaigns • Email marketing & customer streams: strategic planning, segmentation and management of newsletter campaigns (management, targeting, testing — not copywriting) • Responsible for customer retention and reactivation initiatives, particularly in retention, customer value, customer lifetime value (CLV) and churn prevention • Continuous monitoring of trends, tools and benchmarks in digital marketing
🎯 Requirements
• Minimum 3–5 years of professional experience in performance marketing, preferably in e-commerce, luxury goods or cosmetics • Deep knowledge of Meta Ads (Facebook/Instagram), Google Ads, TikTok, Snapchat; Pinterest is a plus • Solid expertise in tracking, attribution and conversion optimization • Experience managing campaigns internationally • Strong analytical and conceptual skills • Confident use of tools such as Google Analytics, Meta Business Manager, TikTok Ads Manager, Excel/Sheets and, if applicable, BI systems • Proactive, structured work style with an eye for aesthetics and brand awareness • Passion for digital trends and data-driven marketing
🏖️ Benefits
• A dynamic work environment with flat hierarchies and short decision-making paths • Creative freedom: contribute your ideas and actively shape our brand presence • An inspiring, sustainable company with purpose and vision • Flexible working hours and the possibility to work remotely • A beautiful office in Wiesbaden with a positive and creative atmosphere • Meaningful work: together we shape the future of the sustainable cosmetics industry • A warm and motivated team that welcomes you from day one
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