Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🐻 Alaska, Arizona, +15 more states – Remote

🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🥔 Idaho – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⛷️ Utah – Remote ☕ Washington – Remote 🦬 Wyoming – Remote

💵 $52k - $56k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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NOLS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1965

📚 Education

🤝 Non-profit

Education • Non-profit

NOLS is a nonprofit leader in experiential outdoor education that runs immersive wilderness expeditions, semester and gap-year programs, and classroom-based wilderness medicine courses. The organization focuses on teaching wilderness and leadership skills through hands-on mentorship, risk management training, and Leave No Trace conservation principles, serving individuals, groups, and organizations worldwide. NOLS also offers certifications (Wilderness First Aid, Wilderness First Responder, Wilderness EMT), custom team trainings, alumni programs, and resources to strengthen outdoor leadership and safety.

📋 Description

• Own the relationship with the external advertising agency • Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools • Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency • Develop regular performance reports and recommend optimizations based on data • Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines • Manage campaign timelines, budgets, deliverables, and reporting • Partner with internal stakeholders to align marketing efforts with organizational priorities • Identify opportunities to improve campaign performance and customer acquisition • Support development of compelling marketing content across email, web, blog, social media, and paid campaigns • Ensure messaging is aligned with the NOLS brand voice and strategic objectives • Collaborate with internal subject matter experts to bring authentic stories to life • Manage website content updates and collaborate on improvements to user experience and conversion performance • Ensure website content remains accurate, current, and optimized for prospective students • Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities • Translate customer insights into marketing recommendations and campaign improvements • Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives • Coordinate marketing support for events, launches, and organizational priorities • Represent the marketing team in cross-functional planning and project discussions

🎯 Requirements

• Experience managing integrated marketing campaigns across multiple channels • Experience using marketing analytics platforms such as Google Analytics or similar tools • Strong written communication and storytelling skills • Ability to analyze data and translate insights into actionable recommendations • Excellent organizational and project management skills • Ability to manage multiple priorities in a fast-paced environment • Strong collaboration and relationship-building skills • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

🏖️ Benefits

• fantastic employee discounts on top outdoor gear brands • discounts on NOLS Courses for you and your family • free outdoor equipment rental at our various locations • Medical, dental, and vision benefits are available at a special NOLS rate to seasonal employees • Full-time employees are eligible for benefits package • Accrued leave that may be used for many HR-approved reasons throughout the season • Access to counselors that are available 24/7 to assist employees with work-life balance concerns