Director, Integrated Marketing

🕒 April 22

🇺🇸 United States – Remote

💵 $85k - $95k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Noodle

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

📚 Education

🤝 B2B

☁️ SaaS

💰 $50M Series C on 2021-10

Education • B2B • SaaS

Noodle is a company that partners with universities to enhance their educational offerings through technology and strategic services. It offers solutions such as strategic consulting, brand communication, enrollment enhancement, learning design, marketing, placement, and student support to address higher education challenges. With a focus on tech-enhanced strategies, Noodle aims to empower universities by providing tools and services that boost internal capacities, engage learners, and improve student success. The company also helps institutions attract top students and connect them with world-class educational opportunities. Noodle serves as a collaborative partner in innovating higher education and improving learning outcomes.

📋 Description

• Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction • Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach • Create memorable, authentic, and compliant interactions with the university partner brand • Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position • Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment • Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications; work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns; collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work • Leverage AI effectively to generate operational efficiencies and drive scale

🎯 Requirements

• Bachelor's degree required • 7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models • Proven track record of developing and executing successful marketing strategies and campaigns • Excellent communication and interpersonal skills, with the ability to build and maintain client relationships • Previous experience managing direct reports preferred • Strong organizational and project management skills with the ability to manage multiple priorities • Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership • Experience reviewing marketing content created for clients • Familiarity with Wrike, or a similar project management system, is a plus • Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner • Working knowledge of Google Workspace (Docs, Slides, Sheets) • Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels

🏖️ Benefits

• Work from our beautiful NYC office OR the comfort of your home office! • Great compensation package! • 401K + match, commission potential, and equity opportunities • Tools you need on us! • Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents • Paid Parental Leave • Pre-tax commuter benefits • 4 weeks paid vacation + 10 paid holidays + paid sick leave • Access to mental health services like Headspace and Talkspace • Annual education stipend for lifelong learning • Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company