Marketo Architect

🔥 51 minutes ago

💃 Latin America – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🏛️ Architect

👻 Ghost score 10%

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Nortal

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Nortal is a strategic partner specializing in transformation services for governments, healthcare institutions, and businesses. With over 25 years of experience, Nortal employs a unique seamless methodology to deliver world-class digital solutions that enhance efficiency and user experiences. They focus on tackling complex challenges across various industries, including public sector, healthcare, financial services, and telecommunications, ensuring that clients can successfully navigate the demands of a rapidly evolving economic landscape.

📋 Description

• Lead the design and evolution of Nortal's marketing automation platform within a global MarTech team • Set the platform's direction, design scalable solutions and define governance standards • Shape how Buying Groups and Marketo Engage connect with Adobe Experience Cloud, including AEP, Real-Time CDP, Journey Optimizer and CJA • Own the target architecture and governance of the Marketo Engage instance, including program templates, data model, data quality and compliance with GDPR, CASL, CAN-SPAM and CCPA • Design end-to-end integrations and data flows across CRM, Marketo and Adobe Experience Cloud, and define the adoption roadmap • Lead solution design for Buying Groups and account-based frameworks, translating business requirements into scalable technical solutions • Mentor Marketo Operations specialists • Advise stakeholders on technical options, trade-offs and recommendations • Assess and lead adoption of AI tools and automation to improve marketing operations • Guide stakeholders and mentor specialists through a large digital transformation • Apply and upload a resume, participate in the talent-network interview process, and be contacted when a matching role opens

🎯 Requirements

• Bachelor's Degree in Computer Science, Engineering, or a related field • 8+ years of marketing automation experience, including at least 3 years in a Marketo architect, lead or solution design role in B2B enterprise environments • Track record of designing and delivering enterprise-scale Marketo Engage implementations, migrations or instance redesigns • Expert command of Marketo Engage at the architectural level, including program and template frameworks, lead lifecycle and scoring models, multi-workspace setups, custom objects, Velocity Scripting and API limits • Deep experience designing CRM integrations with Salesforce and/or Microsoft Dynamics, including bi-directional sync strategy, custom objects, campaign member management and conflict resolution • Hands-on experience with Marketo Engage B2B capabilities including Buying Groups, Account Profiling and Target Account Management, and ABM strategy • Solid knowledge of the Adobe Experience Cloud ecosystem, including AEP, Real-Time CDP, Journey Optimizer, CJA, XDM schemas, identity resolution and Marketo–AEP connectors • Strong grasp of integration architecture, including REST APIs, webhooks, middleware/iPaaS, ETL patterns and event-driven data flows • SQL skills and understanding of data modeling, data warehousing and marketing data pipelines • Experience designing and running governance frameworks covering data privacy, consent management, access control and change management • Ability to produce architecture artifacts such as solution designs, data-flow diagrams, integration specs and standards documentation • Proven experience mentoring technical teams and working with Product Owners, Business Architects, Data/IT teams and senior business stakeholders • Strong communication and consulting skills, with ability to influence decisions and explain complex technical topics in business terms • Working knowledge of HTML/CSS/JavaScript for templates, tracking and form behavior • Marketo Certified Expert and Marketo Certified Solutions Architect, or Adobe Certified Master – Marketo Engage Architect, required • Advanced English level required • Ability to work with US clients

🏖️ Benefits

• Competitive USD salary • Full remote work, with coworking spaces across LATAM if you want to meet the team in person • Paid time off under your country's rules, at full salary • National holidays • Sick leave, no stress attached • A yearly refundable credit for health and well-being • A day off for your birthday • Remote work with a LATAM team • No micromanagement and autonomy • People Care team support with time off and wellness

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