Performance Marketing Manager

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Novakid Inc

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

📚 Education

👥 B2C

Education • Ecommerce • B2C

Novakid Inc. is an online English school designed specifically for children aged 4 to 12. The platform offers interactive lessons centered around language immersion with native-speaking teachers, tailored to align with European educational standards. Featuring various age-appropriate programs, speaking groups, and engaging learning materials, Novakid emphasizes a fun learning environment to build confidence and fluency in English for young learners globally.

📋 Description

• Identify and run scalable acquisition channels, regions, offers, creatives and connections. • Launch, manage, and optimize Meta and Google ads campaigns for Easy Start. • Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly. • Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality. • Identify winning creatives, audiences, placements, and messages. • Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale. • Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel. • Provide clear performance updates and practical recommendations for next steps. • Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns. • Maintain clean campaign structure, naming, tracking, and reporting.

🎯 Requirements

• Strong hands-on experience with Meta Ads Manager and Google Ads • Proven experience managing PPC campaigns, preferably in paid social • Experience with quick creative testing and rapid campaign iteration • Strong understanding of paid acquisition metrics and performance optimization • Ability to make decisions based on early performance signals and campaign data • Comfortable working with multiple creatives, audiences, and funnel hypotheses at the same time • Strong communication skills and ability to explain campaign results clearly. • Experience with subscription, education, membership, family, or kids-focused products (Nice to Have) • Experience launching or scaling a new product through paid acquisition (Nice to Have) • Understanding of full-funnel performance, from first click to lead, purchase, or activation (Nice to Have) • Experience working with product and analytics teams on funnel experiments (Nice to Have)

🏖️ Benefits

• Fully remote work • A chance to shape the future of AI-driven education • A fun, dynamic team that loves building innovative products • Unlimited holidays – because we trust you to deliver.