Director, Paid Social

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November 14

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Nutrafol

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Wellness • Beauty • eCommerce

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

51 - 200 employees

🧘 Wellness

💄 Beauty

🛍️ eCommerce

💰 $35M Series B on 2019-04

📋 Description

• Build and own Nutrafol’s paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program • Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth • Leverage platform and MTA data to inform investment decisions. • Drive actionable insights across audiences, creative, placements, and bidding strategies. • Define clear KPIs and implement rigorous performance tracking and reporting frameworks. • Partner with Analytics to assess channel efficiency, incrementality, and ROI. • Translate complex data into clear business narratives and recommendations for senior leadership. • Lead, mentor, and develop a team of paid social managers and associates nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts • Foster a culture of testing, curiosity, accountability, and performance excellence • Collaborate with Creative, Influencer, and Brand teams to ensure cohesive, data-informed storytelling across the funnel • Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation. • Proactively identify opportunities to improve process, automation, and team workflow.

🎯 Requirements

• 8 - 10+ years of experience in paid social media management within an eCommerce company; DTC experience is preferred • 5 years of experience hiring and leading teams, including demonstrated success in mentoring and growing high-performing teams • Deep expertise in Meta Ads Manager, TikTok Ads Manager, TikTok Shop and at least one emerging platform (Pinterest, Reddit, or Snapchat); hands-on keyboard experience is required • Experience leveraging an MTA or MMM to drive new customer acquisition • Strong analytical mindset with advanced Excel or data visualization skills (e.g., Tableau) • Proven ability to manage large budgets and deliver on CPA targets • Excellent communicator, able to translate performance insights into strategic recommendations for executives • Comfortable working in a fast-paced, results-driven environment with shifting priorities

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits