Senior Director, Enterprise Measurement

🕒 May 1

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Nutrafol

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

💄 Beauty

🛍️ eCommerce

💰 $35M Series B on 2019-04

Wellness • Beauty • eCommerce

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

📋 Description

• Define and maintain north star metrics and KPI hierarchies across the business • Establish standardized measurement frameworks for key initiatives (growth, retention, product, channels) • Partner with leadership to translate business goals into clear success metrics, guardrails, and OKR alignment • Require that all major initiatives are defined by clear success metrics, KPI structures, and measurement plans prior to execution • Establish and enforce enterprise metric governance, including ownership, definitions, and change management • Define clear accountability for metric integrity across teams and systems • Serve as the central authority for metric definitions and measurement standards across the organization • Ensure consistent application of metric definitions across reporting, planning, and decision-making • Design measurement outputs for decisions, not just visibility • Build KPI trees and diagnostic frameworks that enable root-cause analysis and action • Translate performance into clear narratives, tradeoffs, and recommendations for leadership • Reduce reliance on custom analysis through reusable frameworks and standardized logic • Partner closely with Data Engineering leadership to align measurement frameworks with underlying data architecture and platform capabilities • Ensure measurement frameworks are embedded into core data models and systems • Shift the organization away from dashboard-centric reporting toward faster, more dynamic insight delivery • Partner on the adoption of modern technologies (AI, automation, self-serve interfaces) to improve speed and accessibility of insights • Ensure measurement use cases are clearly defined and prioritized to inform technology investments • Introduce self-serve measurement experiences that minimize reliance on analyst-driven workflows

🎯 Requirements

• 10–15+ years of experience in analytics, measurement, or data strategy roles, with a progression into senior leadership • Background in eCommerce is required; D2C, subscription, or multi-channel business experience (eCommerce, Amazon, retail, B2B) is preferred • Experience across modern analytics ecosystems, including BI tools (e.g., Tableau, Looker, Power BI), marketing and product analytics platforms (e.g., CDPs, attribution, experimentation), and emerging capabilities (automation, self-serve, AI), with a focus on moving beyond dashboard-centric reporting • 6+ years of people management experience, including hiring, coaching, and succession planning • Strategic and systems-oriented, able to connect business goals to measurement design • Proven experience establishing measurement frameworks and governance in environments lacking standardization • Demonstrated ability to drive adoption and enforce standards across cross-functional stakeholders • Experienced in analytics, measurement, or data strategy in a high-growth environment • Strong executive communicator who simplifies complexity into clear action • Proven ability to influence senior stakeholders and drive alignment • Skilled in KPI design, experimentation, and performance diagnostics • Experience introducing modern analytics capabilities that improve speed and accessibility of insights • Comfortable building structure in ambiguous environments • Marketing measurement expertise (attribution, incrementality, CAC/LTV) preferred • Experience supporting AOP, OKRs, and long-range planning preferred

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits