Senior Marketing Manager – Public Sector

November 20

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

💵 $150k - $200k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Ocient

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Enterprise • SaaS • Telecommunications

Ocient is a company that specializes in hyperscale data warehouse solutions. Their technology is designed to deliver real-time analytics and manage complex data sets efficiently. Ocient provides tailored solutions that can be deployed either in the cloud or on-premises, leveraging industry-standard hardware. They focus on offering high performance, energy-efficient solutions that are cost-effective and optimized for various industries such as AdTech, Telecom, Government, Financial Services, Operational IT, and Geospatial sectors. With a strong emphasis on security and compliance, their platform supports SQL workloads, data pipelines, and machine learning capabilities. Founded in 2016, Ocient strives to tackle large-scale data analytics challenges by providing end-to-end solutions and expert management services.

51 - 200 employees

🏢 Enterprise

☁️ SaaS

📡 Telecommunications

💰 $132k Venture Round on 2022-07

📋 Description

• Maintain deep understanding of defense and intelligence priorities, acquisition pathways, and agency data modernization initiatives. • Build partnerships with key industry associations, systems integrators, and solution providers in the federal market. • Track and analyze performance metrics to measure effectiveness and inform ongoing strategy. • Represent Ocient at key industry events with federal stakeholders. • Partner with Sales, Product, and Government Affairs to define clear, differentiated value propositions for Ocient’s federal solutions. • Develop and maintain buyer personas for federal, defense, and intelligence audiences and map those personas through the customer journey. • Translate complex technical capabilities into mission-driven messaging. • Own the full federal product marketing lifecycle, from market research and positioning to sales enablement and competitive analysis. • Create targeted use cases, customer success stories, solution briefs, and thought leadership content tailored to defense, intelligence, and civilian missions. • Support capture and proposal teams with high-impact messaging and materials for RFP responses and executive briefings. • Lead federal content marketing and campaign initiatives, including white papers, webinars, events, and editorial programs. • Collaborate with PR and Communications to position Ocient as a thought leader in data analytics for national security and government transformation. • Develop and execute demand generation campaigns designed to engage federal audiences and drive pipeline growth. • Drive marketing-sourced and marketing-influenced pipeline via high-quality lead generation and optimized opportunity conversion. • Develop and communicate campaign ROI metrics via campaign analytics dashboards.

🎯 Requirements

• 5+ years of marketing experience with a focus on Federal, Defense, or Intelligence markets. • Proven success in product marketing or content marketing for enterprise technology or data analytics solutions. • Familiarity with federal procurement cycles, mission-driven technology adoption, federal certifications and compliance readiness, and policy-driven communications. • Up to 30% travel to industry conference, federal agency sites, and partner events. • Strong storytelling skills — ability to translate technical features into strategic mission outcomes. • Excellent written and verbal communication skills; experience producing high-impact content for executive and technical audiences.