Growth Manager, Localisation

🔥 1 minute ago

🌐 Germany, Portugal, +1 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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🗣️🇩🇪 German Required

🗣️🇫🇷 French Required

🗣️🇳🇱 Dutch Required

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Logo of OKX

OKX

1001 - 5000 employees

Founded 2017

₿ Crypto

🌐 Web 3

💳 Fintech

Crypto • Web 3 • Fintech

OKX is a cryptocurrency exchange offering a comprehensive suite of trading solutions for both retail and institutional investors. The platform facilitates buying, selling, and trading of various cryptocurrencies with low fees, powerful tools like trading bots, and deep liquidity markets. OKX provides services such as quick crypto conversion, a liquid marketplace, and managed trading. It serves institutional traders with an advanced API connectivity, historical market data, and a robust OTC liquidity network. The company aims to ease the crypto trading and buying process, even integrating with Web3 technologies and offering educational resources for new users.

📋 Description

• Own the EEA growth campaign engine across Affiliate, Listing, Trade & Earn, and New Product Launch campaigns • Coordinate and execute campaigns from concept through launch, measurement, and reflection • Orchestrate creative, media, lifecycle, BD, KOL operations, product marketing, and legal stakeholders • Run affiliate activation campaigns in coordination with BD and BD Operations • Ship new token listing campaigns within 24 hours of listing decisions, coordinating with Listing PM, legal, communications, BD/KOL Ops, and exchange operations • Build Trade & Earn campaigns using volume incentives, leaderboards, and zero-fee promotions around clear unit economics and incrementality • Coordinate product and feature launch campaigns with product marketing, product, social, and lifecycle teams • Translate stakeholder requests into actionable campaign briefs • Build campaign plans with gates, dependencies, owners, and dates; hold stakeholders accountable • Define success metrics with analytics, run holdouts where possible, conduct reflection sessions within seven days of campaign close, and publish reusable learnings • Navigate MiCA and MiFID II constraints with legal, flag risks early, and propose alternatives • Localise global playbooks to EEA markets and share EEA-originated wins with global campaigns

🎯 Requirements

• Four to seven years total experience, including two-plus years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange (Binance, Kraken, Bitpanda, Coinbase, or similar) • Shipped at least 10 campaigns with named numbers attached • Fluency in English and German, French, or Dutch • Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II; experience shipping campaigns under regulator review • Strong brief-writing skills • Strong project management and stakeholder management skills across senior and peer levels • Analytical literacy, including reading campaign dashboards, identifying attribution issues, questioning analytics, and presenting results to leadership • Budget discipline and understanding of CAC payback, ROAS, incremental volume, and LTV • Crypto-native experience, including trading, using a wallet, and knowledge of token listings and exchange campaigns • Detail-oriented and able to identify errors such as incorrect token contract addresses • Able to work at the speed required for campaigns to ship within hours of news

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