Principal/Senior Product Manager, Local Market & Growth

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OKX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

🌐 Web 3

💳 Fintech

Crypto • Web 3 • Fintech

OKX is a cryptocurrency exchange offering a comprehensive suite of trading solutions for both retail and institutional investors. The platform facilitates buying, selling, and trading of various cryptocurrencies with low fees, powerful tools like trading bots, and deep liquidity markets. OKX provides services such as quick crypto conversion, a liquid marketplace, and managed trading. It serves institutional traders with an advanced API connectivity, historical market data, and a robust OTC liquidity network. The company aims to ease the crypto trading and buying process, even integrating with Web3 technologies and offering educational resources for new users.

📋 Description

• Identify and prioritize business and product opportunities specific to Latin American markets, including regional payment rails, local trading behaviors, regulatory nuances, and competitive gaps. • Build and maintain a deep understanding of the LatAm crypto and fintech landscape — including key competitors, user segments, regulatory trends, and macro factors that influence trading adoption. • Develop go-to-market product strategies tailored to LatAm user segments (e.g., first-time crypto users, active retail traders, remittance-driven users). • Partner with regional BD, marketing, and operations teams to align product initiatives with local growth objectives. • Own and optimize the full user trading journey across APP and WEB — from discovery and onboarding (Markets, Chart analysis) through execution (Order placement, Chart trading, Position management) to post-trade review (Asset analysis, Trading journal). • Define and execute the product roadmap for trading experience improvements in the region, balancing global platform capabilities with local user needs. • Analyze user behavior, funnel data, and feedback specific to LatAm markets to identify pain points and high-impact opportunities for conversion, retention, and engagement. • Develop strategies to serve diverse user profiles — from advanced traders to speculative and novice traders — adapting the product to their distinct preferences and requirements. • Work closely with Design, Engineering, Data, and Marketing to translate user insights into shipped product features and iterative improvements. • Collaborate with UX/UI designers to optimize trading interface layout and usability, ensuring a seamless and intuitive experience. • Partner with Engineering to ensure efficient feature implementation, maintaining a balance between innovation and operational feasibility. • Measure the impact of product initiatives through well-defined metrics, using data-driven insights to refine strategies and deliver measurable outcomes.

🎯 Requirements

• 5+ years of product management experience with a demonstrated track record in consumer-facing product, ideally in trading, fintech, or crypto. • Solid understanding of manual trading workflows across mobile and web — including the needs and behaviors of different trader personas. • Strong ability to translate user research and local market insights into actionable product roadmaps. • Excellent product sense, attention to detail, and a history of shipping products that users love. • Strong analytical skills — comfortable working with data to prioritize, validate hypotheses, and measure outcomes. • Proven cross-functional leadership — able to align design, engineering, data, and commercial teams around a shared vision. • Excellent written and verbal communication skills, with the ability to convey complex ideas clearly to diverse stakeholders.

🏖️ Benefits

• Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • Wellness and meal allowances • Comprehensive healthcare schemes for employees and dependants • More that we love to tell you along the process!