OKX
Crypto • Web 3 • Fintech
OKX is a cryptocurrency exchange offering a comprehensive suite of trading solutions for both retail and institutional investors. The platform facilitates buying, selling, and trading of various cryptocurrencies with low fees, powerful tools like trading bots, and deep liquidity markets. OKX provides services such as quick crypto conversion, a liquid marketplace, and managed trading. It serves institutional traders with an advanced API connectivity, historical market data, and a robust OTC liquidity network. The company aims to ease the crypto trading and buying process, even integrating with Web3 technologies and offering educational resources for new users.
Senior Manager, Product Marketing – Europe, EEA
November 12
OKX
Crypto • Web 3 • Fintech
OKX is a cryptocurrency exchange offering a comprehensive suite of trading solutions for both retail and institutional investors. The platform facilitates buying, selling, and trading of various cryptocurrencies with low fees, powerful tools like trading bots, and deep liquidity markets. OKX provides services such as quick crypto conversion, a liquid marketplace, and managed trading. It serves institutional traders with an advanced API connectivity, historical market data, and a robust OTC liquidity network. The company aims to ease the crypto trading and buying process, even integrating with Web3 technologies and offering educational resources for new users.
📋 Description
• Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users. • Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution. • Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances. • Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption. • Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads. • Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives. • Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams. • Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
🎯 Requirements
• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable. • Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment. • Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives. • Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies. • Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption. • Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience. • Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
🏖️ Benefits
• Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • More that we love to tell you along the process!
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