Temporary Social Media Manager

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November 21

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OLLY PBC

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Wellness • B2C • Retail

OLLY PBC is a company that offers a wide range of health and wellness products, including vitamins, supplements, and nutraceuticals. Their product line is designed to support various health needs such as sleep, mood, beauty, women's health, immune support, cognitive health, and more. OLLY products are available in different forms like gummies, softgels, and dissolvable tablets. The company's focus on incorporating beneficial ingredients such as probiotics, omega-3, collagen, and various vitamins highlights their commitment to promoting holistic well-being. OLLY also emphasizes its social impact and sustainability efforts, aligning with their mission to make wellness easy and accessible for everyone.

51 - 200 employees

Founded 2014

🧘 Wellness

👥 B2C

🛒 Retail

💰 Series B on 2016-06

📋 Description

• Lead and execute the social media strategy for the OLLY Personal Care category across social media channels (TikTok, Instagram, Reddit, Facebook etc.). • Lead the briefing for all social assets leveraging across internal and external content partners, including in-house creative team, external agency and creator platforms. • Manage the social media budget, including content creation, agency feeds, tools and engagement incentives. • Own relationship with social agency partner(s) and manage day-to-day to ensure timely production and delivery of effective content; provide feedback and manage performance as needed in partnership with Sr. Manager of Social Media. • Oversee content boosting strategy, including budget allocation and coordination with the OLLY PC Media team to drive performance against goals. • Utilize social listening tools to be OLLY’s eyes and ears in the social space, delivering relevant insights on brand, competitor and industry trends to inform strategy. • Report on social KPIs, including overseeing agency reporting; regularly analyze performance to optimize content and channel strategies. • Own planning and management of the PC content calendar with support of the Sr. Social Media Manager and scheduling of all content. • Monitor and engage with community conversations, identifying opportunities for real-time interaction and amplification.

🎯 Requirements

• 5–7 years of experience in social media marketing, ideally within beauty, wellness, or lifestyle categories. • Experience managing a monthly social content calendar. • Deep understanding of how to grow new social media channels. • Disruptive and innovative thinking and ideas. • Experience independently managing annual budgets and completing monthly budget reconciliation. • Experience partnering closely with creatives, in-house and externally. • Ability to effectively craft and deliver constructive feedback to internal and external partners. • Ability to analyze data and elevate key insights to various internal audiences. • Excellent written communication with the ability to write clear briefs for agency and creative partners. • Experience successfully working with specific brand guidelines and navigating multi-layered review processes. • Ability to push through ambiguity to drive for clarity and the best possible outcome in the face of unexpected shifts. • Strong people leader with an aptitude for building and developing high-performing teams. • Highly organized, detail oriented and self-motivated. • Comfortable in a data-driven business environment.

🏖️ Benefits

• Religious and/or medical accommodations will be considered on a case-by-case basis.