Lead WordPress Developer

November 21

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Olly Olly

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B2B • Marketing

Olly Olly is a digital marketing agency focused on enhancing the online presence of small to mid-sized businesses. They offer a range of services including local SEO optimization, website design, social media management, and paid search marketing. Olly Olly assists clients in becoming more visible online, engaging audiences, and increasing trust through effective review management. Their solutions are tailored to help businesses improve their digital footprint, drive leads, and convert traffic into customers. By managing various internet marketing tasks, Olly Olly enables business owners to focus on other essential aspects of running their enterprises.

201 - 500 employees

Founded 2018

🤝 B2B

📋 Description

• Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms • Own the complete technical implementation of marketing campaigns from concept through launch • Ensure pixel-perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences • Implement and troubleshoot complex tracking scenarios including server-side tracking, UTM parameters, and multi-touch attribution • Optimize landing page performance for speed, mobile responsiveness, and conversion rates • Conduct A/B testing and implement rapid iterations based on campaign performance data • Build and maintain seamless integrations between landing pages and HubSpot CRM • Ensure accurate lead capture, form submissions, and data synchronization • Implement and validate proper lead source attribution and campaign tracking in HubSpot • Create custom workflows and automations to support campaign objectives • Troubleshoot data discrepancies and ensure marketing attribution accuracy • Lead and mentor a team of two WordPress developers • Manage workload distribution across multiple concurrent projects and campaigns • Establish and enforce development standards, quality assurance protocols, and best practices • Conduct code reviews and provide constructive technical feedback • Create project timelines and ensure on-time delivery of campaign assets • Serve as the escalation point for complex technical challenges • Implement rigorous QA processes, before any campaign launch. • Verify all tracking mechanisms are functioning correctly across devices and browsers • Maintain detailed documentation of tracking implementations and technical specifications • Proactively identify and resolve potential issues before they impact campaign performance • Ensure compliance with privacy regulations (GDPR, CCPA) in all tracking implementations

🎯 Requirements

• 5+ years of professional WordPress development experience • Direct experience managing technical execution of marketing campaigns with $1M+ in total ad spend • Must have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team) • Portfolio demonstrating high-converting landing pages you've personally built and deployed • Proven experience implementing Git-based version control (GitLab, GitHub, or Bitbucket) and configuring Continuous Integration/Continuous Delivery (CI/CD) pipelines for WordPress • Must be proficient in automating deployment across environments (Dev, Staging, Prod) and integrating unit and end-to-end tests into the workflow • Expert-level WordPress development skills including ACF, Gutenberg, custom theme development, plugin customization, and advanced page builders (Elementor, Divi, or similar) • Deep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions API • Proven experience with HubSpot CRM integration, forms, and tracking implementation • Strong command of HTML, CSS, JavaScript/jQuery, and PHP • Experience with VueJS is a plus • Experience with conversion tracking pixels across multiple platforms (Meta, Google, LinkedIn, etc.) • Knowledge of Google Tag Manager and server-side tracking implementations • Understanding of marketing analytics, attribution models, and conversion optimization principles • Demonstrated experience leading and mentoring developers • Exceptional project management skills with the ability to juggle multiple high-priority projects • Clear communication style with both technical and non-technical stakeholders • Comfortable with accountability when significant marketing budgets are at stake • Ability to explain complex technical concepts to marketing team members • Meticulous attention to detail—one misconfigured pixel can cost thousands in wasted ad spend • Ability to work under pressure and meet tight campaign launch deadlines • Proactive problem-solver who anticipates issues before they become problems • Commitment to continuous learning as platforms and tracking methods evolve.

🏖️ Benefits

• Competitive salary commensurate with experience • Comprehensive benefits package