SEO/GEO, Content Manager

Job not on LinkedIn

🕒 July 29

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 10%

infoinfo

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Grupo OLX

Grupo OLX

1001 - 5000 employees

Founded 2010

🛍️ eCommerce

🏠 Real Estate

🏪 Marketplace

eCommerce • Real Estate • Marketplace

Grupo OLX is a fully digital company that empowers individuals in Brazil to fulfill their dreams by reinventing consumption models. Through a platform that enables users to buy and sell quickly, securely, and conveniently, Grupo OLX focuses on delivering exceptional experiences and fostering a community built on diversity, equity, and inclusion. The company operates major real estate portals and maintains a commitment to sustainability and continuous learning, aiming to create value for its customers, users, and partners.

📋 Description

• Define and lead the organic growth strategy for OLX, ZAP and Viva Real • Build an integrated SEO roadmap aligned with business objectives • Evolve SEO from a traffic channel into an engine for generating incremental value • Structure and scale on-page and off-page content strategy • Lead content creation at scale • Integrate content into the user journey • Develop content differentiators based on proprietary data • Build a robust digital PR and backlink acquisition strategy • Develop partnerships with social media teams, publishers and channels • Increase organic share of voice against competitors • Lead technical evolution backlog with engineering and product teams • Ensure excellence in Core Web Vitals, indexing and crawling, information architecture, rendering and performance • Influence product roadmaps to maximize organic impact • Lead presence strategy in LLMs and response engines (ChatGPT, Gemini, etc.) • Develop content optimized for Answer Engines (AEO) • Monitor and grow participation in AI-mediated search • Define an SEO impact measurement model beyond sessions • Evolve metrics to organic leads, incremental revenue, share of voice and visibility in LLMs • Work closely with the data team for advanced analyses • Lead and develop the SEO team • Manage external vendors and partners • Ensure execution with high quality and speed • Work integrated with media, CRM, product, data and the Martech team.

🎯 Requirements

• Strong experience in SEO at large-scale digital companies (marketplaces, e‑commerce, classifieds or similar) • Proven experience in organic growth (traffic, leads or revenue) • Experience with technical SEO, content and off-page • Experience integrating SEO with product and engineering • Experience in B2C and B2B environments • Strong strategic thinking and business acumen • Analytical mindset and data orientation • High critical thinking and intolerance for mediocre results • Ability to influence stakeholders (product, engineering, leadership) • Hands-on profile with systemic vision • High prioritization skills in complex environments • Advanced English • Preferred / Nice-to-haves: • Experience with marketplaces (two-sided: supply & demand) • Knowledge of AEO / GEO / AI Search • Experience leveraging proprietary data for content • Experience with large volumes of pages (millions of URLs) • Experience with tools such as Botify, GSC, BigQuery, etc.

🏖️ Benefits

• Competitive market-based compensation • Health plan • Dental plan • Private pension • Flexible benefits that adapt to your needs • Meal allowance • Financial counseling • Discounts and perks club • Home office allowance • Mobility allowance • Childcare allowance • Life insurance • Extended leave • Support for sports, quality of life and wellbeing • Payroll loan with reduced interest rates

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