SEO/GEO, Content Manager

🕒 May 30

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Grupo OLX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🛍️ eCommerce

🏠 Real Estate

🏪 Marketplace

eCommerce • Real Estate • Marketplace

Grupo OLX is a fully digital company that empowers individuals in Brazil to fulfill their dreams by reinventing consumption models. Through a platform that enables users to buy and sell quickly, securely, and conveniently, Grupo OLX focuses on delivering exceptional experiences and fostering a community built on diversity, equity, and inclusion. The company operates major real estate portals and maintains a commitment to sustainability and continuous learning, aiming to create value for its customers, users, and partners.

📋 Description

• Lead the SEO/GEO and organic growth strategy and execution • Define and lead the organic growth strategy for OLX, ZAP and Viva Real • Build an integrated SEO roadmap aligned with business objectives • Evolve SEO from a traffic channel into a driver of incremental value • Structure and scale on-page and off-page content strategy • Lead content creation at scale • Integrate content throughout the user journey • Develop differentiated content based on proprietary data • Build a robust digital PR and backlink acquisition strategy • Develop partnerships with social media teams, publishers and channels • Increase organic share of voice versus competitors • Lead the technical evolution backlog with engineering and product teams • Ensure excellence in Core Web Vitals, indexing and crawling, information architecture, rendering and performance • Influence product roadmaps to maximize organic impact • Lead strategy for presence in LLMs and answer engines (ChatGPT, Gemini, etc.) • Develop content optimized for Answer Engines (AEO) • Monitor and grow presence in AI-mediated search • Define a model to measure SEO impact beyond sessions • Evolve metrics to include organic leads, incremental revenue, share of voice and visibility in LLMs • Work closely with the data team for advanced analyses • Lead and develop the SEO team • Manage external vendors and partners • Ensure execution with high quality and speed • Work in an integrated way with media, CRM, product, data and the Martech team.

🎯 Requirements

• Solid experience in SEO at large-scale digital companies (marketplaces, e-commerce, classifieds or similar) • Relevant experience in organic growth (traffic, leads or revenue) • Experience with technical SEO, content and off-page tactics • Experience integrating SEO with product and engineering • Experience in both B2C and B2B environments • Strong strategic thinking and business vision • Analytical capability and data-driven mindset • High critical thinking and intolerance for mediocre results • Ability to influence stakeholders (product, engineering, leadership) • Hands-on profile with systems thinking • Strong prioritization skills in complex environments • Advanced English • Differentiators: Experience with marketplaces (both sides: supply & demand), knowledge of AEO / GEO / AI Search, experience leveraging proprietary data for content, experience with large volumes of pages (millions of URLs), experience with tools such as Botify, GSC, BigQuery, etc.

🏖️ Benefits

• Competitive compensation • Health insurance • Dental plan • Private pension • Flexible benefits that adapt to your needs • Meal allowance • Financial advisory • Perks club • Home office allowance • Mobility allowance • Childcare allowance • Life insurance • Extended leave • Support for sports, quality of life and well-being • Payroll-deductible loan with reduced rates