OnBuy
51 - 200 employees
Founded 2016
🏪 Marketplace
🛍️ eCommerce
🛒 Retail
💰 Debt Financing on 2021-07
Marketplace • eCommerce • Retail
OnBuy is a UK-based online marketplace that offers a wide variety of products ranging from home and garden essentials, health and beauty products, electronics, and more. Unique in its approach, OnBuy does not sell its own products but provides a platform for small businesses and trusted brands to reach a broad audience. It is known for offering cashback on all purchases, enhancing customer savings with every transaction. With over 35 million products across diverse categories, OnBuy positions itself as a trusted and fair platform for both buyers and sellers, ensuring transparency and protection for each transaction.
Head of Performance Marketing
🕒 May 8
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OnBuy
51 - 200 employees
Founded 2016
🏪 Marketplace
🛍️ eCommerce
🛒 Retail
💰 Debt Financing on 2021-07
Marketplace • eCommerce • Retail
OnBuy is a UK-based online marketplace that offers a wide variety of products ranging from home and garden essentials, health and beauty products, electronics, and more. Unique in its approach, OnBuy does not sell its own products but provides a platform for small businesses and trusted brands to reach a broad audience. It is known for offering cashback on all purchases, enhancing customer savings with every transaction. With over 35 million products across diverse categories, OnBuy positions itself as a trusted and fair platform for both buyers and sellers, ensuring transparency and protection for each transaction.
📋 Description
• Own GMV growth at target contribution across all performance channels and markets. • Set channel mix, investment guardrails, pacing rules, and scaling strategy. • Partner closely with Finance to forecast spend, GMV, and contribution/ROI • Define segmentation across department, margin band, seller ID, and performance tiers. • Ensure segments are tested & activated across other channels (Channel activation strategy) • Translate propensity and LTV models into activation. • Own incrementality testing and attribution. • Test, try, kill or adopt new growth channels. • Publish monthly performance insights. • Run weekly growth forums – The company has ambitious growth targets and WoW growth is now vital. • Build a lean, automation-focused team.
🎯 Requirements
• Senior performance marketing leadership experience in ecommerce or marketplace environments. • Deep practical expertise in Google Shopping and large-scale catalogue activation. • Experience operating at scale in a large SKU environment. • Strong understanding of incrementality, attribution, and experimentation. • Deep understanding of segmentation and incrementality • Experience working alongside data science and engineering teams. • Strong commercial and data-led mindset. • International experience across UK and EU markets. US experience would be advantageous. • Comfortable operating at both strategic and hands-on levels. • Proven experience in leading a lean performance marketing team
🏖️ Benefits
• Company Equity- In return for helping us to grow, we’ll offer you company equity, meaning you own a piece of this business we are all working so hard to build. • 25 days annual leave + Bank Holidays • 1 extra day off for your Birthday • Employee Assistance Programme • Perks at Work benefit platform • Opportunities for career development and progression
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