Brand Manager – Channel Development

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🔥 14 minutes ago

🇺🇸 United States – Remote

💵 $110k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Once Upon a Farm

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🧘 Wellness

🛍️ eCommerce

💰 $52M Series D on 2022-03

Food and Beverage • Wellness • eCommerce

Once Upon a Farm is a company committed to providing high-quality, organic baby food and snacks. Their products range from refrigerated pouches and bars to frozen meals, all made with fresh fruits, vegetables, and whole grains. Once Upon a Farm emphasizes their commitment to purity and sustainability, ensuring their offerings have no added sugars and are always organic. They provide convenient, nutritious options for infants and toddlers and are designed to be easy for self-feeding. Their products are available through subscription plans and can also be found in stores, making healthy eating accessible for families on the go.

📋 Description

• Own Brand Strategy & Channel Execution • Manage channel-level brand plans, innovation launches, and cross-functional execution ensuring alignment with the broader brand and business objectives. • Develop and execute channel-specific marketing plans that drive trial, repeat, and loyalty within club shoppers. • Manage innovation, renovation, and packaging development tailored to club formats (e.g., multi-packs, value sizes, seasonal rotations), alt channels, and ecommerce. • Own P&L accountability for club SKUs; partner with Finance to forecast and deliver revenue, margin, and trade objectives. • Analyze performance metrics including POS, shipment data, and member insights to inform business decisions. • Collaborate with Sales on promotional strategy, item setup, and annual business reviews. • Monitor competitive activity and recommend proactive responses. • Partner with Operations and Demand Planning to ensure supply continuity and service levels for club accounts. • Lead cross-functional project teams for new item launches, product updates, and seasonal initiatives. • Work closely with Creative and Shopper Marketing to deliver compelling, on-brand packaging and in-club materials. • Identify white space opportunities and optimize club pack offerings. • Translate shopper behavior and member demographics into actionable go-to-market strategies. • Manage end-to-end commercialization for club innovation, including business cases, concept validation, packaging design, and post-launch analysis. • Adapt core brand positioning to meet the unique needs of the club shopper and retailer. • Identify opportunities for channel-exclusive SKUs or formats and manage club, alt. and e-tail pipeline.

🎯 Requirements

• Bachelor's Degree required, preferably in Marketing, Innovation, Business (MBA preferred). • 5+ years of related experience in brand management within the CPG industry. • Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected. • Strong understanding of the club channel business model, including rotation timing, pallet configuration, pricing, and margin structure. • Proven success leading cross-functional teams and managing multiple projects simultaneously. • Entrepreneurial mindset with a results-oriented approach. • Strong proficiency in Word, PowerPoint, and Excel. • Solid knowledge of Outlook, Slack, Monday.com, and other professional platforms. • Proactive self-starter attitude with a sense of urgency to achieve results. • Ability to quickly adapt, demonstrating flexibility in a fast-paced and ever-changing work environment. • Energetic and level-headed approach, excelling in problem-solving. • Ability to operate in a team environment with a “can do” attitude. • Eagerness to learn new things and take direction. • Genuine passion for improving childhood nutrition for a healthier and happier planet. • Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter. • Previous exposure to cross-functional work between Sustainability and Marketing preferred. • Must reside in the United States to be considered for this position. • Please note that visa sponsorship is not available for this position.

🏖️ Benefits

• Remote-first work environment • Annual Bonus • 401(k) program + 4% company match after three months • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance • Monthly Cell and Internet Stipend • Quarterly Farm-to-Fridge home deliveries and Employee Discounts • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey • Unlimited Paid Time Off • Paid Volunteer Time • Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections • Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee • Vision and Dental Insurance are covered at 100% for the employee and dependents • Life insurance • Flexible spending account and Health Savings Accounts for applicable plans • Employee assistance program (EAP) • All other benefits, leaves, and insurance as required by law, based on your specific residence • And so much more!