Senior Director, Innovation

🕒 April 23

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Once Upon a Farm

11 - 50 employees

Founded 2015

🧘 Wellness

🛍️ eCommerce

💰 $52M Series D on 2022-03

Food and Beverage • Wellness • eCommerce

Once Upon a Farm is a company committed to providing high-quality, organic baby food and snacks. Their products range from refrigerated pouches and bars to frozen meals, all made with fresh fruits, vegetables, and whole grains. Once Upon a Farm emphasizes their commitment to purity and sustainability, ensuring their offerings have no added sugars and are always organic. They provide convenient, nutritious options for infants and toddlers and are designed to be easy for self-feeding. Their products are available through subscription plans and can also be found in stores, making healthy eating accessible for families on the go.

📋 Description

• Define and own the rolling 3-year innovation strategy and pipeline. • Align with enterprise growth goals, category whitespace, and consumer needs. • Build a disciplined yet agile innovation engine that balances core business growth.

🎯 Requirements

• Lead the development and execution of the company’s end-to-end innovation strategy. • Drive sustainable, long-term growth through a robust and balanced pipeline of new products, platforms, and renovation initiatives. • Shape the future of the business through identifying and unlocking new growth opportunities across products, formats, and business models. • Operate at the intersection of brand, R&D, insights, and commercial functions. • Own the innovation agenda from early-stage concept through commercialization and in-market performance. • Ensure ideas are executable, scalable, and financially impactful.

🏖️ Benefits

• We support and champion farmers who supply the highest-quality organic ingredients for our foods. • We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. • We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. • We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. • We foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

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