Head of Social & Influencer Marketing

Job not on LinkedIn

🕒 May 15

🇺🇸 United States – Remote

💵 $240k - $290k / year

⏰ Full Time

🔴 Lead

💅 Influencer Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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ONE

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

Fintech

ONE is a financial technology company that focuses on providing innovative banking services through a mobile application. Although not a traditional bank, ONE offers various banking services in partnership with Coastal Community Bank. The company's offerings include cash back rewards, credit building tools, early direct deposit options, and high-yield savings accounts. ONE also features a digital wallet for shopping benefits, especially at Walmart. With an emphasis on user-friendly online banking, ONE aims to help customers take control of their credit, manage their finances, and earn rewards without the typical fees associated with traditional banks.

📋 Description

• Define and lead our social strategy as a core growth and brand lever • Rebuild and reinvent OnePay’s social presence with a fresh POV, modern brand voice, and platform-specific identities • Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement • Lead the creation of thumb-stopping, conversation-driving social content across all platforms • Partner closely with Brand, Product and Performance Marketing to ensure social reinforces brand storytelling and campaign moments • Oversee creator collaborations, influencer strategy, and social-first partnerships • Use data to guide content decisions, trend identification, resource allocation, and optimizations • Build and maintain reporting dashboards for leadership visibility • Foster a culture of creativity, experimentation, accountability, and continuous improvement • Manage external social and influencer agencies to ensure strong execution and accountability • Manage and develop a team of producers, channel managers and influencer managers, with scope to grow as the program scales • Build a rigorous analytics discipline across platforms and communicate program performance, and strategic direction to senior leadership • Partner with Google, Meta, TikTok and other platform teams to stay ahead of product changes, betas, and measurement evolutions • This is a builder role. We're actively evolving how we engage and manage our social presence and scale channel inventory

🎯 Requirements

• 10+ years of experience in social media, content, or digital marketing within consumer brands • Proven track record of building and scaling high performing social and content programs that drive measurable growth • Deep understanding of platform dynamics, creator ecosystems, and what resonates in culture across major social channels • Experience leading teams and building fast moving, high output content operations • Strong cross functional collaboration skills with the ability to influence Brand, Growth, Product, and Compliance stakeholders • AI fluency in daily workflows • Drive and proactivity – everyone here is a builder and executor

🏖️ Benefits

• Competitive base salary, stock options, and health benefits from Day 1 • 401(k) plan with company match • Remote-friendly (US), flexible time off (FTO), and opportunities for growth • A high-growth, mission-driven, inclusive culture where your work has real impact