Field Marketing Manager

October 2

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Onebrief

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Enterprise • Government • SaaS

Onebrief is a platform that enhances and accelerates decision-making, planning, and collaboration, especially within large organizations and governmental bodies. The platform aims to streamline operations and reduce manual processes by offering real-time collaboration, data visualization, specialized workflows, and creative support tooling. Designed by senior planners, Onebrief serves as a hub for users to build plans and products efficiently, with the platform being noted for significantly improving productivity and adaptability. It is used across various networks, including SIPR and JWICS, and is regarded as a transformative tool for organizations such as the National Security Council and the US Army.

2 - 10 employees

🏢 Enterprise

🏛️ Government

☁️ SaaS

💰 $21M Venture Round on 2022-10

📋 Description

• Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness for target(s) in the defense technology sector. • Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with growth goals and sales targets. • Identify market trends, customer insights, and competitor activities to inform field marketing strategies. • Own communications and work closely with sales stakeholders to support demand generation and pipeline-building activities that align with their goals. • Own the conference and event strategy for a group of target accounts. Lead the planning and logistical execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis. • Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments. • Track and measure event success metrics, providing post-event reports and implementing insights to improve future initiatives. • Design and manage field marketing campaigns tailored to target accounts or specific regions, ensuring alignment with overarching brand messaging and business goals. • Partner with broader marketing team to develop localized content, promotional assets, and outreach tactics. • Utilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense technology accounts. • Develop and deploy sales enablement materials to empower the sales team as they engage key targets and engage leads. • Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement. • Monitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI).

🎯 Requirements

• 4-6 years in marketing with a minimum of 2 years in the defense tech industry or a related technical field, such as aerospace or cybersecurity. • Proven experience in field marketing, event planning, and campaign management with a track record of driving successful field programs. • Familiarity with defense technology trends and terminology is highly preferred. • Demonstrated ability to work closely with sales teams to align marketing efforts with business goals. • Proficient in using data analytics to evaluate campaign success and ROI. • Excellent written and verbal communication skills, with the ability to convey complex information concisely. • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

🏖️ Benefits

• Offers Equity