Senior SEM Analyst

🕒 April 17

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One Firefly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🤝 B2B

B2B • Marketing • Digital Marketing

One Firefly is a full-service marketing agency dedicated to helping technology businesses grow, particularly within the audiovisual, security, and integration sectors. With nearly two decades of experience, the agency specializes in offering tailored marketing services that include digital marketing, branding, and website development. They focus on generating leads and enhancing online visibility for their clients, providing a comprehensive suite of solutions designed to meet the unique needs of technology professionals in both residential and commercial markets.

📋 Description

• Lead implementation, management, and optimization of paid search campaigns, with potential expansion into display and other paid media channels • Conduct advanced keyword research, audience targeting, and competitive analysis to inform campaign strategy • Execute ongoing campaign optimizations (bids, budgets, keyword management, A/B testing) to improve KPIs such as CTR, CPC, and conversion rates • Analyze campaign performance using Google Ads, Google Ads Editor, and Google Analytics to identify trends and opportunities • Write, test, and refine ad copy aligned with best practices to drive performance • Provide strategic recommendations on landing page performance to improve conversion rates and ROI • Partner with Account Managers to prepare for monthly client reporting and strategy calls, with increased involvement in communicating insights and recommendations • Act as a paid search subject-matter expert in internal and client-facing conversations as needed • Mentor and support onboarding SEM Analysts, providing guidance on best practices, processes, and optimization strategies • Assist in developing training materials and leading team workshops to support ongoing learning and development • Provide peer reviews and feedback to ensure campaign quality and consistency across the SEM team • Support One Firefly’s Corporate Marketing Program by building, optimizing, and monitoring internal campaigns • Collaborate with cross-functional teams to ensure internal campaigns align with brand goals and lead generation targets • Assist the SEM Team Lead with strategic projects to improve team operations, tools, and workflows • Maintain strong organization through project management tools and accurate time tracking • Follow established SOPs while identifying opportunities to improve efficiency and processes

🎯 Requirements

• 5+ years of experience managing digital advertising campaigns, with a focus on paid search • Strong expertise in Google Ads, including campaign strategy, optimization, and reporting • Experience managing multiple client accounts simultaneously (agency experience preferred) • Google Ads Certification (Search required; Display preferred) • Experience managing significant ad budgets (e.g., $200K+ annually) • Experience mentoring or training team members is a strong plus • Familiarity with Google Analytics, Google Tag Manager, and Google Search Console is a plus • Strong analytical mindset with the ability to translate data into actionable insights • Excellent organizational and time management skills in a remote environment • Strong written and verbal communication skills, with the ability to clearly present strategy and performance • Comfortable participating in frequent video calls and collaborating with distributed teams • A proactive, solutions-oriented mindset with a commitment to continuous learning

🏖️ Benefits

• A remote-first culture that allows for flexible hours (Remote since 2015!) • Private Health, Dental, and Vision 100% paid for employee only, dependent coverage is available for an additional cost • 10 Paid Holidays • Paid Time Off that increases with tenure, plus 1 additional day for Volunteer work • Bonus opportunities tied to clear performance metrics • Personal Development Allowance (To be used for Professional and Personal Development) • Company provided computer, monitor, keyboard and mouse along with additional office supply funds your first year • Paid Parental Leave • Aguinaldo bonus • Team events to build relationships in person