Trade Marketing Manager

Job not on LinkedIn

6 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $110k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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O'Neill Vintners & Distillers

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B2B • B2C • Retail

O'Neill Vintners & Distillers is a company established in 2004 that is recognized as an industry leader in the wine and spirits sector. The company offers a comprehensive portfolio of national wine brands and also creates exclusive brands catering to retailers, restaurants, and hospitality sectors. They provide an array of services including grape supply, premium wine production, and solar-powered bottling services, showcasing their commitment to sustainability. O'Neill Vintners & Distillers has earned a Regenerative Organic Certification and operates as a B Corporation, underscoring their sustainable business practices. They continue to expand their market presence through acquisitions and innovations, as well as partnerships with wellness-oriented brands like FitVine Wines.

201 - 500 employees

Founded 2004

🤝 B2B

👥 B2C

🛒 Retail

📋 Description

• Collaborate with brand marketing and sales leadership to develop comprehensive annual trade marketing plans across retail and on-premise channels. • Convert brand strategies into thoughtful, channel-specific programs with clearly defined priorities and measurable tactics that support both sales targets and brand-building goals. • Lead the creative direction and strategic development of a full range of impactful point-of-sale materials designed to drive consumer engagement and purchase. • Partner with sales teams to identify needs by market, retailer, and channel. • Manage all stages of POS development, from concepting and sampling to execution and post-campaign analysis, while working closely with internal creative teams and external vendors to ensure accuracy, consistency, and quality. • Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team, providing coaching and mentorship to support individual and team growth. • Lead the development of branded merchandise, ensuring all items reflect brand standards. • Drive the couponing strategy using historical data to design competitive programs across platforms, including instant-redeemable and mail-in offers. • Maintain close alignment with brand and sales teams to support the annual couponing calendar. • Identify and implement shopper marketing initiatives that strengthen relationships with key accounts and encourage the in-store purchasing of our brands. • Partner with the National Accounts team to create an annual shopper marketing calendar encompassing programming, POS support, and media activation. • Assess campaign performance using syndicated and other relevant data sources. • Partner and support national account on-premise with RFPs and ongoing in-market support, including educational tools and program creation. • Communicate key trade marketing initiatives, trends, and promotional performance to senior leadership to support informed strategic decision-making. • Work as the primary liaison between sales and brand teams to support cross-functional initiatives and uncover opportunities to grow market share, including cross-merchandising efforts, sweepstakes, and seasonal promotions. • Partner with the DTC team to develop marketing content and promotional strategies for online retail partners such as Instacart, DoorDash, and distributor e-commerce platforms. • Help craft messaging and programs that emphasize our B Corp values and brand commitments to transparency, equity, and the planet

🎯 Requirements

• 4+ years of experience in trade marketing or shopper marketing for CPG products • 1-2 years of experience managing direct reports or cross-functional teams • Solid understanding of the retail and on-premise marketing landscape, both in-store and online • Strategic thinking with the ability to lead annual planning to implementation and ongoing optimization • Excellent communication and cross-functional project management skills • Self-starter with great organizational skills, ability to multitask, and work in a fast-paced environment; exceptional sense of urgency, with strong aptitude for learning and problem-solving • Proficient in Microsoft Office (including advanced Excel and PowerPoint skills) • Experience with Canva, DAM systems, Power BI/Tableau, Nielsen/IRI data • Ability to travel up to 25% to various customer meetings, trade shows, and visits to our company properties

🏖️ Benefits

• medical, dental, vision, and life insurance coverage • short- and long-term disability • a 401(k) with a company match • Paid Time Off • holidays • more