Senior Director, Commercial Marketing

Job not on LinkedIn

October 13

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OneImaging

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Healthcare Insurance • B2B • SaaS

OneImaging is the nation's leading comprehensive radiology care management platform, dedicated to drastically reducing the cost of medical imaging. By providing transparent pricing and seamless integration with insurance plans, OneImaging enables its members to access imaging services that are typically 80% cheaper than the national average. The company offers nationwide coverage with over 4,800 accredited centers and aims to make diagnostic imaging an affordable employee benefit. By focusing on prevention, detection, and diagnostics, OneImaging helps in the early diagnosis of chronic diseases, ultimately reducing healthcare costs and improving patient outcomes.

2 - 10 employees

⚕️ Healthcare Insurance

🤝 B2B

☁️ SaaS

📋 Description

• Develop and execute a multi-channel commercial marketing strategy to support pipeline growth across employers, health plans, TPAs, and channel partners. • Drive OneImaging’s positioning, messaging, and differentiation in the market. • Plan, manage, and execute OneImaging’s presence at key industry conferences and events, including booth design, speaking opportunities, and field marketing support. • Identify and coordinate hosted and sponsored events (webinars, roundtables, dinners) to support market visibility and demand generation. • Lead campaign planning and execution across LinkedIn, SEO, email, events, and partnerships. • Build and manage a content engine, including case studies, white papers, landing pages, and sales collateral. • Partner with sales to develop effective enablement tools and materials that support each stage of the buyer journey. • Drive marketing metrics, reporting, and insights to continuously optimize performance. • Manage external agencies and freelancers as needed to extend capacity and capabilities. • Help define and build the marketing team as the company grows.

🎯 Requirements

• 7+ years of experience in B2B marketing, preferably in digital health, health tech, or employee benefits. • Proven success leading commercial marketing initiatives that drive measurable pipeline and revenue. • Experience in planning and executing event marketing, conference strategy, and field marketing initiatives. • Strong understanding of go-to-market motions for employers, TPAs, and/or health plans. • Exceptional storytelling and content development skills. • Hands-on experience with digital marketing tools and platforms (HubSpot, Google Analytics, LinkedIn Ads, etc.) • Strategic thinker with a willingness to roll up sleeves and execute. • Passion for building in a fast-paced, mission-driven startup environment.

🏖️ Benefits

• Health insurance • Paid time off • Professional development