Customer Researcher

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🕒 June 29

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Logo of OnePay

OnePay

501 - 1000 employees

💳 Fintech

🏦 Banking

₿ Crypto

💰 $300M Series unknown on 2025-01

Fintech • Banking • Crypto

OnePay is a U. S. -based financial technology company that provides consumer-facing banking and payment products through partner banks. The app offers checking/savings with early pay and high-yield savings, a credit-builder program and secured Builder Mastercard, a CashRewards card with Walmart-focused cashback, investing and cryptocurrency trading, a digital wallet, pay-later options, and free tax filing for customers. OnePay partners with Coastal Community Bank, Lead Bank, Synchrony, and other providers for banking, card issuance, lending, and custody services; it is not itself a bank.

📋 Description

• Build and scale OnePay’s consumer insights function, defining research standards, tools, governance, and processes • Lead quantitative and qualitative research to uncover consumer attitudes, behaviors, motivations, and perceptions, including advanced analytics on pricing, brand health, customer experience, and preference drivers • Partner with Brand and Marketing on segmentation, positioning, messaging, and campaign strategy; partner with Product and Design to inform product and experience decisions • Establish durable insights infrastructure, including tracking programs, segmentation frameworks, and foundational research that guides decisions across the organization • Measure and communicate the impact of campaigns, brand initiatives, product launches, and customer engagement through brand tracking, NPS, and performance analysis • Identify emerging customer trends, unmet needs, and market opportunities that inform brand, product, and business strategy • Enable marketers, product managers, designers, and strategists to apply research-driven decision making and conduct lightweight research independently

🎯 Requirements

• 7+ years of experience in consumer insights, quantitative research, or consumer science within fintech, consumer technology, retail, or a related industry • Demonstrated experience starting or scaling an early-stage research program — building process, tooling, and governance with limited infrastructure and high ambiguity • Mastery across advanced quantitative methodologies: MaxDiff, conjoint analysis, pricing research (Van Westendorp, Gabor-Granger), brand tracking, and segmentation — as well as qualitative methods as a complement • Fluency with research and analytics tooling across the stack; proactive about identifying gaps and advocating for better tools • Track record as a solo or embedded researcher in a matrixed organization — earning trust and influencing strategy at the executive level • Proven ability to coach non-researchers to apply research methods independently, elevating research practice across functions that don't have dedicated support • Ability to synthesize complex data into insights that resolve the most difficult strategic questions facing the business • Drive and proactivity - everyone here is a builder and executor

🏖️ Benefits

• Competitive base salary, stock options, and health benefits from Day 1 • 401(k) plan with company match • Remote-friendly (US), flexible time off (FTO), and opportunities for growth • A high-growth, mission-driven, inclusive culture where your work has real impact

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