VP Marketing

November 4

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎡 Marketing

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OP Labs

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Crypto • Web 3

OP Labs is part of Optimism, a Collective of companies, communities, and citizens dedicated to rewarding public goods and creating a sustainable future for Ethereum. The organization supports the development of the Ethereum network by fostering collaboration and innovation among developers and users. OP Labs engages in building decentralized infrastructure and enhancing blockchain technology to support public goods. They focus on governance, community building, and sustainable development within the Ethereum ecosystem.

11 - 50 employees

Founded 2020

₿ Crypto

🌐 Web 3

📋 Description

• The OP Stack powers 65% of all L2 transactions today. • You’ll build and lead a lean marketing function from the ground up, responsible for execution across: • Brand Marketing – Strengthen awareness and positioning of the OP Stack and Superchain vision. • Product Marketing – Translate technical capabilities into compelling, differentiated narratives. • Developer Marketing – Engage the builder community through content, partnerships, and education. • Enterprise Marketing – Craft GTM playbooks and demand generation for institutional adoption. • Event Marketing – Amplify brand presence across industry conferences and owned events. • You will own a consistent brand voice, and regular communication targeted towards: • Prospective and existing customers • Channel partners and integration collaborators • Tinkerers and application builders • Potential employees and external contributors • Token holders and investors

🎯 Requirements

• Proven experience leading marketing teams at the executive level, ideally within high-growth technology or Web3 organizations. • Ability to define and execute multi-channel strategies spanning brand, product, developer, and enterprise marketing. • Demonstrated success strengthening brand awareness and shaping public narratives for innovative or technical products. • Ability to translate complex technical concepts into compelling, accessible narratives. • Strong interpersonal and communication skills to rally internal and external stakeholders around a shared vision. • A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves.

🏖️ Benefits

• Competitive compensation • Fully paid medical, dental, and vision • 4% 401K match