Paid Media Creative Strategist

Job not on LinkedIn

🔥 1 minute ago

🇵🇰 Pakistan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 15%

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Logo of OpenArt AI

OpenArt AI

51 - 200 employees

Founded 2022

🤖 Artificial Intelligence

📱 Media

☁️ SaaS

Artificial Intelligence • Media • SaaS

OpenArt AI is an all-in-one AI creative platform that lets creators, brands, and studios generate and edit images, short-form videos, audio, characters, and 3D worlds from text or reference images. The product includes a chat-driven Director interface for storyboarding and shot-level control, multiple selectable top-tier image and video models (e. g. , Seedance, Sora, Veo, Seedream, GPT Image), tools for consistent character creation, camera and motion controls, video relighting, background replacement, upscaling to 4K, audio/music/voice generation and lip-sync, and exportable assets. OpenArt offers an integrated web-based workflow (free and paid tiers) focused on rapid iteration of cinematic, social, and branded content.

📋 Description

• Own creative strategy across Meta, TikTok, Google, YouTube, and other paid channels • Identify audiences, insights, hooks, messaging angles, formats, and offers to test • Develop and run a structured testing system across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages • Analyze creative-level performance, identify winners and underperforming creative, and determine why • Turn performance insights into hypotheses and the next round of concepts to test • Create paid concepts across UGC, creator-led ads, product demos, social-native ads, static, and motion • Write creative briefs, hooks, scripts, headlines, and ad copy aligned with creative and product marketing messages • Partner with UGC and influencer teams to convert strong organic content into paid creative • Identify opportunities for whitelisting and partnership ads • Track ads, competitors, trends, and creative patterns and apply learnings to paid creative strategy • Collaborate with the growth team, motion designers, video editors, influencer team, and social team

🎯 Requirements

• 3+ years of experience in paid creative strategy, performance marketing, growth marketing, or a closely related role • Proven experience developing paid social creative that drove measurable performance • Strong understanding of Meta advertising and paid social creative • Experience building and running creative testing frameworks • Strong analytical skills and comfort working with paid media performance data • Excellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messaging • Strong understanding of TikTok, Instagram, YouTube, and internet culture • Experience briefing and working with video editors, motion designers, designers, and creators • Ability to move quickly from performance insight to creative hypothesis to test • Comfortable operating independently in a fast-paced remote environment • Genuine interest in AI and how people are using AI tools to create content • Experience marketing AI, SaaS, creator, or prosumer products • Experience scaling paid acquisition for a fast-growing consumer technology company • Hands-on Meta media buying experience • Experience with creator whitelisting / partnership ads • Experience with attribution and analytics platforms • Experience using Gen AI tools for creative ideation or production • Strong knowledge of AI creator culture and the current generative AI landscape

🏖️ Benefits

• USD compensation • Fully remote • Experiment with the latest AI image and video models

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