Director, Campaign Marketing

🔥 9 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $176.7k - $265.1k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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OpenText

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🏢 Enterprise

☁️ SaaS

🤝 B2B

💰 $1G Post IPO debt on 2022-12

Enterprise • SaaS • B2B

OpenText is a Canadian enterprise software company that provides enterprise information management solutions and cloud-based services. It offers products for enterprise content management, document and records management, information governance, collaboration, and related IT/cloud operations, serving business customers with both on-premises and SaaS delivery models. The company's public materials emphasize enterprise-focused careers, cloud and IT operations, client success, and professional services.

📋 Description

• Define and lead the new team: set its operating model, roles, standards, and priorities • Lead, coach, and develop a consolidated team spanning campaign marketing, intent-based orchestration (6Sense), and paid media • Own the planning and execution of integrated campaigns across BU, cross-BU, and whole-portfolio campaigns • Align campaign strategy to the business strategy • Direct the 6Sense practice for buying group identification, intent scoring, and orchestration • Set paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns • Manage agency relationships across media and campaign execution • Partner with PMM leads to convert positioning and messaging into campaign assets, offers, and journeys • Establish and report the team’s contribution to sourced and influenced pipeline • Coordinate with marketing operations on campaign instrumentation, data flows, and systems dependencies • Serve as the connective point between campaign execution and GTM strategy

🎯 Requirements

• 8+ years in B2B campaign or demand marketing, with 3+ years leading and building teams • Demonstrated ownership of a pipeline number and a track record of measurable marketing-sourced growth • Working knowledge of both MQL waterfall qualification and buying-group qualified account (BQA) models • Hands-on fluency with 6Sense or a comparable intent and orchestration platform • Direct experience managing paid media strategy and budgets across search, social, programmatic, and syndication • Proven experience managing agency partners across creative, media, or campaign execution • Strong operating discipline, process design, measurement rigor, and consistent cross-team execution • Comfort defining structure and owning decisions in a high-change environment • Experience partnering with product marketing and marketing operations in a matrixed enterprise environment • Enterprise software or technology sector experience preferred

🏖️ Benefits

• Thoughtfully designed benefits package to support physical, emotional, and financial wellbeing • Variable and commission compensation opportunities for eligible roles • Vacation entitlement and paid time off