Paid Search Strategist – Freelancer

Job not on LinkedIn

🔥 3 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $30 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Optidge

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2010

📣 Marketing

🤝 B2B

Marketing • B2B

Optidge is a data-driven digital marketing agency that builds full‑funnel performance engines by combining paid media (PPC and paid social), SEO, email marketing, web design/development and HubSpot CRM implementation and support. They focus on connecting ad and organic channels to CRM systems so leads can be tracked, scored, and converted into paying clients, providing measurable ROI rather than just traffic or clicks. Optidge emphasizes partnership, proactive optimization, and serving established brands and verticals (they highlight work with ABA therapy, medical devices, healthcare/health technology, plumbing, and manufacturing clients).

📋 Description

• The Paid Search Strategist will report into the Director of Paid Media, with oversight from the Paid Media leads. • Start your day by reviewing campaign performance data and identifying key trends across your accounts. • Using tools like Google Ads, Google Analytics, and Microsoft Ads, you will analyze CTR, conversion rates, CPC, and overall account performance to inform strategic decisions. • Launch new client projects, including setting up conversion tracking with our data team, creating a baseline bidding strategy, target keywords and keyword negatives, and developing landing pages with our creative team. • Own monthly client reporting and client meetings to present results and discuss strategies, and participate in weekly or daily team updates on campaign performance and progress with collaborators and leadership.

🎯 Requirements

• Have worked on client campaigns with budgets between $5k - 40k per month, ideally for a service-based industry like in-home healthcare, legal or financial services, or similar. • Maintain a strong understanding of running campaigns with Google Ads Manager, with Reporting and conversion tracking through Google Analytics, Google Tag Manager, and Call tracking metrics or a similar platform • Knowledge of how to use AI to accelerate and streamline the campaign strategy process • Be a “figure it out” person, ideally with experience working in a digital marketing agency and the ability to manage the light level of chaos that comes with agency territory.

🏖️ Benefits

• Individual growth plans that help you achieve your ideal career path • Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships. • Great career growth opportunity. You’ll have direct access to agency leadership and graduate level university training.