Optimal
Media • B2B
Optimal is a mission-critical digital marketing and media agency that combines proprietary audience data, proprietary technology, and performance-focused marketing solutions to drive measurable results across digital advertising, paid media, SEO, and audience analytics. Optimal partners with brands and organizations across consumer, entertainment, healthcare, public affairs, and B2B markets to increase conversions, lower acquisition costs, and optimize campaign ROAS through data-driven strategies and creative execution.
Community and Events Manager, ANZ
Job not on LinkedIn
November 25
Optimal
Media • B2B
Optimal is a mission-critical digital marketing and media agency that combines proprietary audience data, proprietary technology, and performance-focused marketing solutions to drive measurable results across digital advertising, paid media, SEO, and audience analytics. Optimal partners with brands and organizations across consumer, entertainment, healthcare, public affairs, and B2B markets to increase conversions, lower acquisition costs, and optimize campaign ROAS through data-driven strategies and creative execution.
đź“‹ Description
• Own and manage Optimal's social media presence across LinkedIn, X (Twitter), Facebook, and Medium • Develop platform-specific content strategies that drive engagement and build community • Create and manage a content calendar that balances promotional, educational, and community-focused content • Write compelling copy for social posts and campaigns across multiple formats (short-form, long-form, video, static) • Monitor social conversations, engage with our audience, and identify opportunities for brand participation • Track social media metrics and optimize strategy based on performance data • Plan, execute and manage all of our community initiatives across all channels, digital and in-person • Develop engagement strategies that encourage participation, knowledge sharing, and peer-to-peer connection across our community • Create and facilitate ongoing conversations, discussions, and initiatives that add value to community members • Identify and nurture community champions and advocates • Develop and execute a user-generated content strategy that showcases customer success and expertise • Gather customer feedback and insights to inform product and marketing strategies • Plan, coordinate, and execute in-person community events including customer meetups, networking sessions, leadership circles and user conferences • Manage end-to-end webinar production from concept development and speaker coordination through to promotion and delivery • Source and liaise with speakers, panelists, and guest contributors • Manage event sponsorship opportunities including vendor relationships and deliverables • Coordinate event logistics, budgets, and timelines • Drive event registration and attendance through targeted campaigns • Write compelling copy for community communications, event promotions, webinar descriptions, and social content • Brief and collaborate with in-house design team to develop digital and creative assets • Manage the production of video content, graphics, and other multimedia assets • Ensure all content aligns with brand guidelines and speaks effectively to our target audience
🎯 Requirements
• 5+ years in a community management, social media, or events role • Proven track record managing social media channels with demonstrated success growing engagement and community • Demonstrated experience planning and executing in-person events from conception to completion • Experience managing event sponsorships including vendor coordination and deliverable fulfillment • End-to-end webinar management experience including content planning, speaker coordination, technical production, and promotion • Proficiency with marketing automation platforms, particularly HubSpot • Excellent writing skills with the ability to adapt tone and style for different audiences and platforms • Strong project management skills with ability to manage multiple priorities and deadlines simultaneously • Self-sufficient and proactive work style with ability to work independently • Comfortable working in a fast-paced environment with evolving priorities
🏖️ Benefits
• Competitive salary (we offer a salary that reflects your experience and the value you’ll bring to our team) • Annual wellbeing allowance and support • Annual learning and development support • Employee Share Option Plan (ESOP) to help you benefit from the long-term success of the company) • Home office set-up support • Enhanced parental leave for primary and secondary caregivers • 4 weeks annual leave plus an additional day off on your birthday! • Opportunities for professional growth and development • Flexible work options (our HQ is based in Wellington, NZ, but this role can be based anywhere in New Zealand or Australia)
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