Senior Product Manager, Publisher Media Products

🔥 3 hours ago

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OptimizeRx

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 $9M Post-IPO Equity - OPTIMIZERx on 2018-05

Healthcare • SaaS • B2B

OptimizeRx is a healthcare-focused technology company that operates a cloud-based communications platform connecting life sciences manufacturers, payers, providers and pharmacies. It delivers targeted clinical, patient-support and affordability messages into point-of-care channels (including electronic health records, e-prescribing and pharmacy systems) to help drive adherence, streamline patient access and support care decisions. The company primarily sells to other organizations and offers its solution as a SaaS platform.

📋 Description

• Develop product strategies and roadmaps that balance publisher economics, customer needs, commercial priorities, and technical feasibility. • Collaborate with partnerships team to identify opportunities to introduce advertising into healthcare technology platforms and translate emerging concepts into scalable products. • Define differentiated media products, inventory packaging, monetization models, and agency buying workflows. • Monitor industry trends across publisher technology, programmatic advertising, healthcare media, and emerging advertising channels. • Lead products through the full lifecycle, from discovery and requirements through launch, optimization, and ongoing enhancement. • Develop detailed product requirements, user stories, workflow documentation, acceptance criteria, and technical specifications. • Partner with Engineering, AI, Data Science, and Architecture teams to design scalable advertising and media technology solutions. • Evaluate technical tradeoffs, implementation risks, and product dependencies while coordinating testing and product releases. • Define and monitor product KPIs, using analytics and customer feedback to prioritize enhancements and measure business impact. • Design capabilities that improve inventory yield, fill rate, revenue performance, inventory utilization, and marketplace efficiency. • Define strategies for inventory packaging, supply optimization, pricing controls, forecasting, and demand prioritization. • Balance direct-sales commitments with programmatic monetization opportunities to maximize revenue and inventory value. • Analyze marketplace performance to identify opportunities for improved monetization, buyer participation, and operational efficiency. • Define product requirements supporting DSP, SSP, ad server, exchange, measurement, identity, and verification platform integrations. • Design workflows that enable non-programmatic media to participate in programmatic buying while supporting existing publisher operations. • Define requirements for tagging, APIs, data integrations, campaign measurement, and ad-serving technologies. • Partner with technical, security, privacy, and compliance teams to deliver scalable and secure media technology solutions. • Serve as the product lead across Partnerships, Sales, Engineering, AI, Data, Operations, and Client Success for assigned products. • Partner with EHR platforms and external technology providers to define integrations, implementation plans, and launch criteria. • Communicate product priorities, technical decisions, risks, and roadmap updates across technical and business stakeholders. • Build alignment across cross-functional teams through strong product leadership, documentation, and disciplined execution.

🎯 Requirements

• 8+ years of product management or advertising technology experience delivering complex media, platform, or ad technology products. • Experience with a publisher, media owner, SSP, or advertising technology company, supporting digital display, CTV, digital video, OOH/DOOH, or other publisher-side advertising products. • Strong understanding of publisher monetization, agency buying workflows, inventory management, yield optimization, programmatic advertising, ad serving, and marketplace performance. • Experience defining technical product requirements and delivering API integrations, tagging solutions, advertising technology, or other complex platform capabilities in partnership with Engineering. • Experience developing healthcare, EHR, point-of-care, or other regulated advertising technology products. • Experience supporting both direct-sales and programmatic monetization models, including emerging AI-enabled advertising capabilities.

🏖️ Benefits

• Group Medical, Dental & Vision • Retirement savings plan with match • Basic Life and AD&D* • Short & Long-term Disability* • Telehealth Services* • Paid Parental Leave • Voluntary Life and AD&D • Flexible Paid Time Off • Company provided Holidays • Monthly Technology Reimbursement • Equity in the Company (eligibility restrictions may apply) • Remote First Environment • Affinity Groups • Employee Recognition Program • *Premium paid by Company