SFMC Developer – Marketing Automation Specialist

🕒 April 5

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Outsourcey

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2024

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • IT outsourcing

Outsourcey is a leading remote staffing agency specializing in connecting businesses with skilled offshore talent. They simplify the outsourcing process for companies ranging from startups to Fortune 500 firms, offering flexible staffing solutions without long-term contracts or setup fees. By leveraging a vast network of qualified professionals, Outsourcey helps clients reduce operational costs while improving efficiency and scalability, ensuring that businesses can effectively meet their project demands across various industries.

📋 Description

• Develop and implement end-to-end marketing solutions within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Cloud Pages, and other SFMC components. • Translate marketing and business requirements into technical solutions, ensuring alignment with broader organisational goals and Salesforce best practices. • Configure and maintain data extensions, segmentation strategies, and dynamic content, ensuring accurate targeting and personalisation. • Build and maintain automated customer journeys using Journey Builder to nurture prospects and customers throughout their lifecycle. • Create reusable email templates, landing pages, and forms leveraging HTML, CSS, AMPscript, and personalising fields where necessary. • Implement sophisticated segmentation, preference centres, and triggered sends to maximise engagement and deliver relevant experiences. • Leverage Salesforce Connector or APIs to ensure seamless data flow between Salesforce Marketing Cloud and external systems (e.g., Sales Cloud, Service Cloud, data warehouses). • Manage subscriber data, import/export processes, and ensure data integrity. • Collaborate with data teams to ensure the correct data model is in place for advanced personalisation and analytics. • Monitor campaign performance, identify trends, and recommend strategies for improvement (e.g., subject line testing, send-time optimisation, audience segmentation). • Use A/B and multivariate testing to refine content, segmentation, and messaging continuously.

🎯 Requirements

• Marketing Automation & Campaign Management • Solid hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Cloud Pages). • Proven track record of building and executing multi-channel marketing campaigns (email, SMS, push notifications, social, etc.). • Ability to design data-driven journeys and personalisation strategies for various customer lifecycle stages. • Technical Expertise • Strong AMPscript, SQL, HTML, and CSS knowledge for email and landing page development. • Familiarity with Salesforce integrations and APIs for data management and process automation • Experience with other programming languages like Python and Javascript. • Collaboration & Communication • Excellent communication skills, with the ability to convey complex technical concepts to a non-technical audience. • Certifications (Preferred) • Salesforce certifications, such as Marketing Cloud Email Specialist, Marketing Cloud Developer, and Marketing Cloud Consultant, are highly valued. • Nice to have (Not Essential): • Experience with other platforms, such as Automation: Braze, Hubspot CRM: Salesforce, Hubspot

🏖️ Benefits

• Competitive salary • Opportunity to shape the HR function of a rapidly growing BPO. • Work closely with a team of industry leaders who have successfully scaled BPOs in the past. • Career growth and development opportunities.