OutSystems
Enterprise • Productivity • SaaS
OutSystems is a software company that provides a low-code application development platform. It allows organizations to develop, deploy, and manage enterprise-grade applications with minimal coding effort. By simplifying the process of application development, OutSystems helps businesses accelerate their digital transformation and improve productivity.
Senior Director, Solutions Marketing
September 14
OutSystems
Enterprise • Productivity • SaaS
OutSystems is a software company that provides a low-code application development platform. It allows organizations to develop, deploy, and manage enterprise-grade applications with minimal coding effort. By simplifying the process of application development, OutSystems helps businesses accelerate their digital transformation and improve productivity.
📋 Description
• Define and prioritize GTM plays tied to high-value use cases for custom agents and applications that align with OutSystems’ strengths and customer needs. • Develop playbooks, messaging frameworks, competitive positioning, and sales enablement assets tailored to each play. • Messaging frameworks should include outcome based stories for both technical and business buyers. • Define the key personas who are relevant to each use case, drive persona-specific messaging, and work with Marketing Operations to ensure we have a strategy to acquire and reach these personas. • Partner closely with Product Marketing (platform), Product, and Sales to ensure plays are differentiated, aligned to roadmap, and executable in the field. • Ensure that use case specific messaging strikes the right balance of conveying use case specificity while staying consistent with core platform messages. • Work with Sales Leaders, Sales Enablement and Professional Services to launch, train, and reinforce GTM plays globally. • Collaborate with Demand Generation and Campaigns teams to develop campaign briefs and content strategies that activate each play in the market. • Continuously analyze performance of plays across funnel stages, using insights to optimize messaging, segmentation, and sales materials. • Champion a test-and-learn mindset, piloting plays with select regions or segments before broader rollout.
🎯 Requirements
• 12+ years of experience in product marketing, sales strategy, or go-to-market consulting roles in B2B SaaS/tech, ideally in platforms, app dev, AI, or enterprise tech. • Proven ability to build and operationalize high-impact GTM motions focused on specific customer use cases or solutions. • Strong understanding of enterprise buying groups, value selling, and sales enablement. • Strategic thinker with exceptional storytelling skills — able to translate technical capabilities into business value for both CIO and LOB audiences. • Strong working knowledge of B2B demand generation strategies and how to reach target buyers and progress them through the sales funnel. • Comfortable navigating matrixed organizations and building alignment across Product, Marketing, and Sales. • Experience working with or selling to developers, architects, or technical decision-makers is a plus. • Previous experience working in or alongside low-code, app dev, or AI platform businesses is highly desirable.
🏖️ Benefits
• A company that is always growing, changing, and innovating. • Real career opportunities. • Work colleagues that are as smart, hard-working, and driven as you. • Disrupting the status quo is in our DNA. • A truly global company with a thriving, worldwide community of remote employees.
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