Marketing Lead – B2B

🔥 2 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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Oviva

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🍽️ Food & Beverage

🛡️ Insurance

💰 $80M Series C on 2021-08

Consulting • Food & Beverage • Insurance

Oviva is a healthcare company that offers personalized weight loss programs and expert care, covered by the NHS, to help individuals achieve their health goals. Their programs combine medication, which studies have shown to help achieve substantial weight loss, with continuous remote support from a team of healthcare professionals, including doctors, dietitians, and psychologists. Oviva leverages technology through their app, enabling users to track their progress, receive tailored advice, and maintain a healthy routine. The company provides a convenient, effective path to weight management and has been recommended by NICE for delivering Tier 3 Weight Management services within the NHS framework.

📋 Description

• Lead the planning and execution of the German B2B marketing roadmap. • Develop segment-specific activation strategies across the adoption funnel, aligned with national commercial milestones and OKRs. • Own a unified narrative for physician engagement across all channels, aligned with brand guidelines and commercial priorities. • Adapt global messaging for local healthcare professionals, ensuring cultural fit and regulatory alignment. • Manage and optimise paid and organic channels, medical publication placements, newsletters, SEA and LinkedIn to generate MQLs. • Manage and optimise HCP community and traditional channels. • Partner with the CRM Manager to build automated nurture journeys. • Own the strategy, performance and optimisation of Oviva’s B2B Doctors’ Website, including content strategy, conversion, SEO and user experience. • Evaluate and refine the professional user journey and improve website conversion. • Integrate web assets with CRM systems for seamless data flow and accurate doctor-funnel tracking. • Coordinate with Product, Design and external vendors on website enhancements, brand standards and accessibility. • Create and maintain sales toolkits for B2B health audiences. • Gather feedback from Sales and Field teams and co-develop commercial activation campaigns. • Develop and execute national and regional event roadmaps. • Identify, negotiate and activate partnerships with healthcare bodies, KOLs and conference platforms. • Manage the event marketing budget and review post-event ROI. • Monitor the German healthcare landscape, DiGA and SaaS trends, competitors and B2B growth trends. • Translate market intelligence into quarterly planning and BD roadmap inputs using test-learn-scale principles.

🎯 Requirements

• 5+ years of experience in B2B marketing, HCP marketing or lead generation, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors. • Proven track record of developing a B2B marketing function or inbound funnel. • Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA). • Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation. • Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians. • Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment. • Native-level German and professional fluency in English (C1). • Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events). • Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications. • Hands-on experience in conference organisation, including an eye for design. • Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma).

🏖️ Benefits

• The opportunity to drive meaningful, life-changing impact through your work. • A high-growth environment with strong development opportunities. • Flexible working options – including remote working. • Personal learning budget and development plans. • A home working allowance to create your ideal workspace. • Competitive salary and benefits

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