Senior Martech Engineer

🕒 March 20

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Owner.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

☁️ SaaS

🤝 B2B

🏪 Marketplace

💰 $120M Series C - Owner on 2025-05

SaaS • B2B • Marketplace

Owner. com is an AI-powered SaaS platform that helps independent restaurants grow direct online sales by providing branded websites, online ordering, custom mobile apps, automated marketing, loyalty programs, and zero-commission delivery. The company emphasizes driving more Google traffic, repeat orders, and reduced third-party fees for restaurant owners through turnkey technology and support.

📋 Description

• Own the technical backbone of our GTM marketing stack. • Design and build the tracking infrastructure that powers our paid acquisition. • Build and maintain server-to-server conversion integrations for Meta, Google Ads, and other paid platforms. • Own tracking hygiene end-to-end: UTM standards, pixel coverage, event schemas, and identity resolution. • Define the canonical customer/lead object, key events, and the attributes that power segmentation and personalization. • Build pipelines that populate profiles with the richest possible signal: behavioral, transactional, and engagement data. • Define identity resolution so leads and customers are recognized consistently across every tool and touchpoint. • Drive faster, cleaner customer data into Braze to achieve better segmentation and better results. • Build and evolve marketing workflows leveraging tools such as Make.com, Braze, and HubSpot with reliability and observability baked in. • Identify gaps in the stack and make the case for solutions.

🎯 Requirements

• 5–10 years in marketing technology, marketing operations, or a closely related technical role • Hands-on expertise with Tag Management— particularly client side pixel including custom JS. • Experience building server-to-server (API/CAPI) conversion integrations with major paid platforms (Meta Conversions API, Google Enhanced Conversions, or similar) • Working knowledge of CDP architecture and data modeling — hands-on experience with any CDP platform (Hightouch, Segment, RudderStack, mParticle, Tealium, or similar) • Strong SQL skills: you can write the queries yourself, not just read them • Experience integrating marketing data between systems — connecting CRMs, MAPs, and lifecycle tools so data flows cleanly • Solid understanding of marketing attribution fundamentals: UTM hygiene, multi-touch models, identity resolution, and what makes tracking trustworthy. • Preferred Experience • Direct experience with tools in our current stack: Hightouch, Braze, HubSpot, Salesforce, Snowflake/Databricks/Bigquery • Experience with reverse ETL patterns and data activation workflows • Proficiency in JavaScript or Python for custom integrations, GTM custom templates, or lightweight automation scripts • Hands-on experience building AI-powered workflows — whether with Claude, GPT, or automation tools that incorporate LLMs • Experience in a B2B SaaS environment, especially with SMB or restaurant/hospitality verticals • Familiarity with data warehouse concepts (Snowflake, BigQuery, or similar) and how upstream data models affect downstream marketing. • Legal authorization to work in the U.S or Canada. • Sponsorship for employment visa status (e.g. H-1B visa status) if required.

🏖️ Benefits

• comprehensive health coverage • remote-first workplace • unlimited PTO • plus extra fun perks!