Performance Marketing Manager – China

🔥 0 minutes ago

🇨🇳 China – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Oxylabs.io

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Oxylabs. io is a leading provider of web scraping solutions and data collection services. They offer a wide array of proxy solutions including residential, mobile, and datacenter proxies which enable users to access public data at scale. Their services also include AI and ML-driven API solutions and datasets tailored for various business needs, such as market research and SEO monitoring. With a global reach, Oxylabs serves over 3,500 clients by efficiently collecting and delivering necessary web data while ensuring compliance and ethical sourcing. They support industries like e-commerce, cybersecurity, and brand protection with their advanced web data extraction capabilities.

📋 Description

• Translate market knowledge into a clear channel roadmap with target metrics • Own Paid Search in China, including structure, keywords, landing pages, budgets, bidding strategy, and reporting • Launch and optimize campaigns on China ad ecosystems such as Baidu, 360, Shenma, Toutiao/Bytedance, and Tencent • Collaborate with design and content teams to produce high-converting ads and landing pages • Define China SEO strategy, including topic clusters, landing page plans, competitor gap analysis, and keyword priorities • Partner with the China Content Manager to execute SEO strategy and own outcome metrics • Identify technical and UX localization improvements to increase China conversion rates and reduce funnel drop-offs • Identify and scale acquisition through native China channels including Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC collaborations, and developer communities • Monitor competitor positioning, pricing tactics, channel mix, and messaging in China • Develop competitor-informed playbooks adapted to the product and brand • Monitor regulatory and market changes affecting proxy/scraping usage and marketing feasibility • Work with Product and Development to improve the China user journey, including payment, onboarding, documentation endpoints, and tooling expectations • Align with Sales and Customer Success on ICP targeting, lead quality, and user objections

🎯 Requirements

• Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels • Proven track record scaling performance marketing in China (Paid Search and/or other paid channels) • At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech) • Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end • Strong analytical skills: can define KPIs, build reporting, and make decisions based on results • Fluent Mandarin and strong working proficiency in English (written and verbal) • Comfortable operating independently in a fast-paced international environment • Experience with B2B SaaS and/or developer-targeted products is nice to have • Experience with partnerships/affiliates in China is nice to have • Understanding of China internet policies and constraints affecting marketing and distribution is nice to have

🏖️ Benefits

• Vacation days as per the Labour Code • Additional vacation days after working for a certain period of time • Online courses and trainings • Mental health apps • Workation • Full remote environment • Company-sponsored tech