DTC eCommerce Brand Marketing Manager

Job not on LinkedIn

November 20

Apply Now

Receive Emails with Similar Jobs

Paired

WebsiteLinkedInAll Job Openings

B2B • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

2 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

📋 Description

• Brand Strategy: Develop and execute comprehensive brand strategies to position our website as a leader in the gifting industry. • Brand Identity: Define and maintain brand guidelines, ensuring consistency in messaging, tone, and visual elements across all platforms. • Content Creation: Partner with our Social Media Manager to create and strategize on compelling, engaging social content. • Copywriting: Oversee email & SMS copy, website copy, product descriptions, blog posts, social media content, and email newsletters in partnership with cross-functional teams. • Creative Direction: Collaborate with design teams to develop visually appealing assets that align with the brand's aesthetic and values. • Consumer Insights: Conduct market research and analyze consumer trends to identify opportunities for brand growth and differentiation. • Partnerships and Collaborations: Identify and cultivate partnerships with businesses, brands, and organizations to enhance brand visibility and reach new audiences. • PR: Work with our publicist to identify press and award targets. • Campaign Management: Plan and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention. • Performance Analysis: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives and optimize strategies for maximum impact. • Customer Experience: Champion the customer experience by ensuring that all brand touchpoints reflect our commitment to excellence and customer satisfaction. • Team Leadership: Provide guidance and leadership to cross-functional teams, fostering a collaborative and innovative work environment.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 5+ years of experience in brand marketing, with a strong background in direct-to-consumer (DTC) brands. • Proven success in scaling a brand and driving high-growth marketing initiatives. • Strong leadership experience, with the ability to inspire and manage cross-functional teams teams. • Deep understanding of consumer behavior, brand storytelling, and digital marketing strategies. • Expertise in influencer marketing, social media, content creation, and community engagement. • Experience managing agency relationships, including PR, creative, and media agencies. • Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies. • Excellent communication skills, with the ability to articulate a clear and compelling brand vision. • Ability to thrive in a fast-paced, entrepreneurial environment with a high level of autonomy and accountability.