Email & SMS Marketing Manager

🔥 1 minute ago

🌐 Philippines, Colombia, +4 more countries – Remote

🇵🇭 Philippines – Remote 🇨🇴 Colombia – Remote 🇧🇷 Brazil – Remote 🇦🇷 Argentina – Remote 🇲🇽 Mexico – Remote 🇮🇳 India – Remote

💵 $36k - $60k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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📋 Description

• Personally build, test, and maintain lifecycle email flows across multiple Shopify DTC brands, including welcome, abandoned browse and cart, post-purchase, replenishment, winback, subscription lifecycle, dunning, failed payment recovery, and cancellation prevention. • Build and manage email campaigns directly inside Klaviyo, from segmentation and copywriting through setup, QA, sending, and reporting. • Develop customer segments based on purchase history, customer behavior, subscription status, and engagement. • Manage email campaign calendars and ensure consistent execution across multiple brands. • Build and maintain reusable email templates and modules while adapting messaging to each brand's voice. • Write email copy, including subject lines, preview text, body copy, and promotional messaging. • Manage email deliverability, list health, suppression policies, sunset strategies, sending domains, inbox placement, and domain warm-up. • Personally manage SMS marketing campaigns and automation using Klaviyo SMS, Attentive, Postscript, or similar platforms. • Build and maintain SMS flows, including welcome, abandoned cart, post-purchase, subscription reminders, replenishment, and retention campaigns. • Develop SMS campaign calendars and manage messaging frequency. • Grow SMS subscriber lists through website capture forms, checkout consent, and post-purchase opportunities. • Manage SMS subscriber segmentation, opt-in quality, and compliance. • Ensure compliance with consent requirements, quiet hours, and transactional versus promotional messaging regulations. • Build and optimize email and SMS communication for subscription-based customers. • Develop strategies to reduce subscription churn and improve customer lifetime value. • Manage subscription lifecycle communications, including billing reminders, failed payment recovery, skip and delay options, cancellation saves, and replenishment. • Monitor email and SMS performance weekly, including revenue, revenue per recipient, open rates, click rates, conversion rates, unsubscribe rates, spam complaints, and subscriber growth. • Analyze campaign and flow performance and identify opportunities for improvement. • Conduct structured A/B testing and experiments using hypotheses, control groups, and measurable outcomes. • Distinguish between attributed revenue and incremental revenue when evaluating campaign performance. • Independently pull reports, interpret data, and communicate actionable performance insights. • Build and adapt email creative using Figma or similar design tools. • Perform campaign QA, including links, personalization, rendering, segmentation, discount codes, and automation logic. • Use AI tools such as Claude and ChatGPT to improve copywriting, segmentation, reporting, campaign QA, and workflow efficiency. • Identify opportunities to automate repetitive tasks and improve marketing processes. • Report directly to the Head of Retention.

🎯 Requirements

• At least 3 years of direct, hands-on Klaviyo experience. • Currently working directly inside Klaviyo and personally building flows, segments, templates, and campaigns. • Demonstrated experience independently executing email marketing campaigns and lifecycle automation. • Hands-on SMS marketing experience using Klaviyo SMS, Attentive, Postscript, or similar platforms. • Direct ownership of SMS campaigns, flows, subscriber growth, and compliance. • Direct-to-consumer (DTC) e-commerce experience, preferably with Shopify. • Experience working with subscription-based e-commerce brands. • Proven ability to improve email and SMS performance with measurable results. • Strong understanding of lifecycle marketing, segmentation, customer retention, and subscription marketing. • Excellent copywriting skills, particularly short-form marketing copy. • Strong analytical skills and ability to independently pull reports, interpret data, and make optimization decisions. • Understanding of email deliverability, list management, and inbox placement. • Strong written English communication skills. • Practical experience using AI tools such as Claude or ChatGPT in marketing workflows. • Ability to work independently in a fast-paced startup environment. • Highly detail-oriented with strong campaign QA skills. • Comfortable working US Eastern Time hours. • Candidates must personally build and manage email and SMS marketing programs.

🏖️ Benefits

• Competitive compensation depending on experience and qualifications. • Fully remote working arrangement. • Full-time opportunity with a US-based team. • Opportunity to work across four consumer brands in different product categories. • Direct collaboration with the Head of Retention. • Opportunity to take ownership of email and SMS execution across a diverse DTC portfolio. • Exposure to an AI-forward company and modern marketing workflows.

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