Paired
1 - 10 employees
🤝 B2B
🎯 Recruiter
👥 HR Tech
B2B • Recruitment • HR Tech
Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.
Head of Instagram Strategy
Job not on LinkedIn
🔥 3 minutes ago
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Paired
1 - 10 employees
🤝 B2B
🎯 Recruiter
👥 HR Tech
B2B • Recruitment • HR Tech
Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.
📋 Description
• You will own and evolve a data-driven Instagram strategy focused on generating leads and sales, not just views. • You decide what content to put out based on data. • Your team executes it. • You constantly refine the plan to drive more leads. • This includes: Building a weekly content plan: You will build our weekly content plan based on your strategic analysis. Your plan will include 14 Instagram reels and 14 stories per week. • Turning insights into content: study top-performing reels, hooks, CTAs, visuals, and formats, and use these to refine your weekly content plan. • Delegating: provide clear briefs and direction to our editors and content executors (they produce the weekly content based on the strategy you create). • Analysing what works: track daily performance of Instagram Stories and Reels, identify the content that generates the most conversions, and refine the content plan accordingly. • Connecting content to conversions: Delegate the creation of freebies, lead magnets, and ManyChat automations to your team, ensuring we solve job seekers’ problems and drive leads.
🎯 Requirements
• Strong scripting ability: You can write hooks, story angles, CTAs, and scripts for short-form videos that convert viewers into leads. • Proven track record of generating leads through Instagram: Ideally for online coaches, consultants, or info / digital products. • Experience building content plans (not just posting content): You’ve created weekly/monthly content calendars designed to drive revenue. • You’ve delegated work to a team before: editors, designers, or freelancers, and can delegate through simple briefs. • You’re data-driven: you study winning formats, hooks, angles, visuals, and turn them into repeatable systems.
🏖️ Benefits
• Career Growth: You will have the opportunity to become a full-time Instagram Director within 6-12 months, where you earn $8-10k/month (Salary + performance bonuses). • You will lead our existing $1M+/year brand on Instagram and strategise our new one ($5M+/year potential). • Ownership in the Company: Equity options are available for top performers, so you benefit directly from the company's growth. • Remote-First: Work from anywhere, as long as you’re available 2 pm to 6 pm UK time, Monday to Friday. • Join a World-Class Team: Work with a team of proven operators who have scaled a personal brand to $1M+/year. • Team offsites: Join our quarterly offsites, with the next being in Bali or Dubai (fully paid for).
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