Paired
B2B • Recruitment • HR Tech
Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.
Retention Marketing Manager, DTC Ecommerce
Job not on LinkedIn
November 12
Paired
B2B • Recruitment • HR Tech
Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.
📋 Description
• Own all aspects of retention testing: manage 3–6 week sprints, prioritize experiments, and drive execution velocity • Develop, implement, and analyze lifecycle strategies for both one-time purchasers and active subscribers • Design offer and message testing across email, SMS, and onsite • Create and optimize subscription flows (take-rate, save flows, benefit framing, gifting, etc.) • Strategize onboarding for new customers and subscribers to maximize LTV • Build and launch customer surveys to inform recovery flows and reduce churn for at-risk accounts • Deeply analyze cohort data (LTV, payback period, AOV, repeat rate, growth) and report actionable insights • Coordinate the rollout of winning experiments with internal and external teams • Use speed, rigor, and data to solve retention challenges—always striving for faster payback and revenue retention
🎯 Requirements
• 3+ years in retention/lifecycle marketing for DTC/CPG subscription brands • Proven expertise with subscription platforms —must have deep working knowledge of Stay AI, Recharge, or SKIO (experience with at least one is required; more is a plus) • Demonstrated success running structured retention experiments across multiple lifecycle touchpoints • Advanced proficiency with cohort, LTV, payback period, and churn analytics • Skilled in copywriting and message testing for digital campaigns • Ability to thrive in a high-speed, test-and-learn environment • Experience collaborating cross-functionally with CX, product, design, and dev teams • Strong proficiency in Google Sheets for reporting, data analysis, and building clear retention dashboards • Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.) • Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization • Hands-on with survey tools and customer feedback analysis
🏖️ Benefits
• Work from Anywhere • Competitive Salary • Flexible Hours
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