Retention Marketing Specialist

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November 18

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Paired

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B2B • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

2 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

📋 Description

• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives • Create and manage subscription workflows for customer retention, reactivation, and churn reduction • Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications) • Manage customer loyalty and referral programs • Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows • Maintain marketing calendars for promotions, product launches, and events • Collaborate with and support our omnichannel efforts in retail and on marketplaces • Collaborate with cross-functional teams for cohesive campaign execution • Analyze campaign performance to optimize strategy and execution

🎯 Requirements

• 3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line) • Experience managing large subscriber lists and working with digitally native brands • Familiarity with ad spend-driven, direct-response marketing teams • Strong analytical skills and a data-driven approach • Klaviyo, Shopify, and Recharge experience ideal • Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws)

🏖️ Benefits

• A dynamic and passionate team environment • Opportunity to work on world-class products and innovative brands • A blend of data-driven and creative approaches to resonate with customers • A global workforce, with team members from nine countries • An energetic and motivated team atmosphere • A commitment to individual growth and expression in a collaborative setting • Salary range: $2,000 - $3,000 USD/month