Senior Creative Strategist – DTC

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🔥 1 hour ago

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Own the research engine: review mining, post-purchase surveys, support conversations, social listening, competitor ad libraries. • Maintain the living avatar: pain points, objections, buying triggers, awareness levels - refreshed weekly, not once at onboarding. • Turn research into testable hypotheses: every script traces back to a real customer insight. • Write the weekly batch of new ad scripts: hooks, angles, story structures, offer framing - currently 20 new scripts per week, each produced for two ad networks, so 40+ new ads live every week, scaling toward 80. • Deliver editor-ready briefs: our in-house editing team (Philippines-based) turns your scripts into finished ads within the same week. • Run your side of a fixed weekly cadence: research and writing at the start, production mid-week, QC, one batch launch, and a weekly performance review per script, angle and editor. • Read the weekly results: win rate per angle, hook rates, hold rates, CPA and ROAS per creative and per channel. Double down on winning patterns, kill losing angles fast, and feed every learning back into next week's batch.

🎯 Requirements

• 5+ years direct response creative strategy for DTC eCommerce brands - performance ads that sold products, not brand campaigns. • You write yourself. Scripts, hooks, and copy came from your keyboard - not only from people you briefed. This is a writing-heavy role. • Proven winners with receipts: ads you personally conceived and wrote that scaled to six or seven figures in spend. You know the numbers by heart. • Meta required, plus experience or strong interest in a second performance channel (native, AppLovin or similar networks are a big plus - we run one most brands do not). • High-volume testing experience: you have operated in a system shipping 15+ new ads per week, and you know how to feed one without the quality collapsing. • Category fit strongly preferred: health, wellness, footwear, apparel, or other considered purchases sold to a 40+ US audience. You know how to write for skeptical buyers. • Comfortable in a fast, hands-on, AI-driven environment: you use AI tools (ChatGPT, Claude or similar) daily to accelerate research and iteration - while the judgment and the voice stay yours. • Excellent written English. The words are the product of this role.

🏖️ Benefits

• Competitive salary • Work From Home • Flexible Hours