Paid Media Manager

5 hours ago

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PairSoft

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SaaS • Enterprise • Finance

PairSoft is a leading provider of accounts payable (AP) automation, procurement, and document management solutions designed to enhance efficiency and reduce manual processes for mid-size and enterprise businesses. With a focus on streamlining invoice processing, procurement, document management, and fundraising automation, PairSoft integrates seamlessly within ERPs like Microsoft Dynamics, NetSuite, and Oracle Financials. By offering intuitive AI technology, PairSoft aims to eliminate inefficiencies, improve team collaboration, and empower organizations to focus on higher-value tasks. Particularly serving industries such as Healthcare, Higher Education, and Nonprofit, PairSoft helps businesses make better data-driven decisions and manage workflows effectively.

51 - 200 employees

☁️ SaaS

🏢 Enterprise

💸 Finance

📋 Description

• Develop and own the paid media strategy across the EU, aligned with pipeline, revenue, and growth targets. • Plan and implement multi-channel programs across Google Ads, LinkedIn Ads, Meta, display/programmatic, retargeting, and ABM platforms. • Establish channel-mix recommendations, budget allocations, reporting structures, and optimization frameworks. • Lead full-funnel campaign planning: awareness, consideration, conversion, and expansion. • Execute and optimize campaigns daily to improve CPL, CAC, ROAS, and pipeline contribution. • Lead continuous testing (creative, copy, audiences, landing pages) to improve conversion rates. • Own and forecast paid media budgets across markets and segments. • Monitor performance using tools like Google Analytics, HubSpot, Looker Studio, attribution systems, or BI tools. • Deliver recurring insights, dashboards, and recommendations to marketing leadership. • Collaborate closely with content, creative, product marketing, RevOps, and sales teams to ensure alignment across messaging and target audiences. • Manage relationships with agencies, freelancers, and paid-media vendors to enhance execution and localization when needed. • Drive paid-media best practices across the broader demand-generation organization. • Ensure all paid campaigns comply with GDPR and EU advertising regulations. • Stay up to date on digital trends, platform changes, privacy updates, and competitive opportunities in the EU market.

🎯 Requirements

• Bachelor's degree or higher in related field • 8+ years of experience in paid media or performance marketing, preferably in a B2B SaaS environment. • Proven success managing large, multi-country budgets and generating measurable pipeline and revenue impact. • Advanced experience with Google Ads, LinkedIn Campaign Manager, and other paid platforms. • Strong analytical skills: ability to interpret performance data and turn insights into strategy. • Experience with multi-touch attribution, conversion tracking, UTM frameworks, and reporting dashboards. • Strong communication and stakeholder-management skills; ability to present results to leadership. • Fluent in English; additional European languages are a plus. • Familiarity with ABM approaches, intent-data platforms, and enterprise targeting strategies.

🏖️ Benefits

• Competitive base salary + commission structure • Ongoing training and professional development • Opportunities for career advancement within a growing organization • Collaborative and supportive team environment • Comprehensive benefits package