Marketing Manager

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November 18

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Palo Alto Networks

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Cybersecurity • Enterprise • AI

Palo Alto Networks is a leading cybersecurity company that offers a comprehensive suite of products and services designed to protect networks, cloud environments, and enterprise operations from cyber threats. The company's offerings include advanced threat prevention, network security, cloud security, IoT security, endpoint protection, and managed detection and response services. With a strong emphasis on AI-driven security operations and zero trust architectures, Palo Alto Networks is recognized as a leader in enterprise firewall solutions and other areas of cybersecurity across numerous sectors worldwide. The company provides expertise in threat intelligence, incident response, and proactive assessment to help organizations secure their infrastructure and data. Their solutions cater to a variety of industries, including financial services, healthcare, manufacturing, and the public sector. Palo Alto Networks is committed to advancing cybersecurity with AI-powered precision to ensure comprehensive protection and efficient threat response.

10,000+ employees

Founded 2005

🔒 Cybersecurity

🏢 Enterprise

💰 $10M Series C on 2008-11

📋 Description

• Develop and execute integrated regional marketing plans for the Alps and CEE region, based on the marketing strategy and fully aligned with business objectives and Go-to-Market (GTM) priorities. • Drive omnichannel campaigns that create connected customer journeys — combining digital, social, and in-person experiences to generate new sales opportunities, accelerate pipeline, and strengthen customer relationships across key accounts and buying centers. • Plan and execute online and offline events, webinars, and thought leadership activities to engage strategic audiences, elevate brand visibility, and support business-critical deals. • Collaborate closely with Regional Sales Directors, EMEAL Marketing Leadership, and partners to ensure strong alignment, business impact, and seamless execution across direct and indirect routes to market. • Enable and support channel partners by co-developing joint marketing plans, managing co-marketing investments (MDF), and ensuring effective marketing attribution and ROI measurement through deal registration and pipeline tracking. • Leverage AI tools and insights to improve campaign performance, audience targeting, and content personalization, driving measurable pipeline contribution. • Analyze and report marketing performance using data-driven insights to optimize investments and continuously improve results. • Act as an ambassador and evangelist for Palo Alto Networks’ marketing strategy — building trusted relationships with sales teams, partners, and thought-leadership communities to enhance regional impact.

🎯 Requirements

• 5+ years of experience in B2B marketing, ideally in cybersecurity, technology, or another fast-paced environment, covering both field and channel marketing. • Proven ability to plan and execute integrated and omnichannel campaigns, combining digital, social, and in-person experiences that deliver measurable business outcomes. • Experience in partner and demand generation programs, including co-marketing planning, MDF management, and campaign ROI tracking. • Understanding of account-based marketing (ABM) and C-level engagement tactics. • Hands-on experience with AI-driven marketing tools and analytics to enhance campaign performance, targeting, and personalization. • Strong project management, organizational, and communication skills, with attention to detail and the ability to manage multiple priorities effectively. • Collaborative mindset and ability to build trusted relationships across sales, channel, and marketing teams. • Data-driven approach with proficiency in CRM and marketing automation systems (e.g., Salesforce, Marketo) and reporting dashboards. • Fluent in English and German; additional CEE languages are a plus. • A proactive, hands-on attitude with curiosity to learn, adapt, and innovate in a constantly evolving marketing environment.

🏖️ Benefits

• Reasonable accommodations for qualified individuals with disability or special need. • Committed to diversity in workplace.