Programmatic Manager

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Palta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🤖 Artificial Intelligence

👥 B2C

🧘 Wellness

💰 $100M Series B - Palta on 2021-08

Artificial Intelligence • B2C • Wellness

Palta is a global holding company and portfolio of preventative digital health and wellness brands that build consumer-facing mobile apps and AI-powered virtual coaches. The group develops and operates large-scale B2C health and wellness products — including women's health, AI weight-management coaching, fitness coaching, and AI-driven skincare — with a focus on preventative care and personalized guidance. Palta emphasizes deep tech and data-driven solutions to make preventative healthcare and wellness accessible at scale.

📋 Description

• Plan, execute, and optimize programmatic campaigns across native and display channels; • Own and scale campaigns on Taboola and other native/content discovery platforms; • Lead creative testing initiatives — developing structured frameworks to test hooks, formats, and messaging at scale; • Analyze performance data and drive continuous improvement across the funnel; • Collaborate with creative and analytics teams to test and iterate on ad content; • Identify new inventory sources and audience opportunities to expand reach.

🎯 Requirements

• Proven hands-on experience managing programmatic campaigns — Taboola experience is a must • Experience with platforms like NewsBreak, Outbrain, Revcontent, or similar native/content discovery sources is a strong plus • Extensive experience with creative testing: A/B testing, multivariate testing, and creative performance analysis • Strong analytical mindset with proficiency in performance reporting and optimization • Ability to manage budgets effectively and hit CPA/ROAS targets • Self-starter who thrives in a remote, fast-paced environment.

🏖️ Benefits

• Fully Remote