Senior Growth Product Manager

🕒 4 days ago

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Palta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🤖 Artificial Intelligence

👥 B2C

🧘 Wellness

💰 $100M Series B - Palta on 2021-08

Artificial Intelligence • B2C • Wellness

Palta is a global holding company and portfolio of preventative digital health and wellness brands that build consumer-facing mobile apps and AI-powered virtual coaches. The group develops and operates large-scale B2C health and wellness products — including women's health, AI weight-management coaching, fitness coaching, and AI-driven skincare — with a focus on preventative care and personalized guidance. Palta emphasizes deep tech and data-driven solutions to make preventative healthcare and wellness accessible at scale.

📋 Description

• Own key conversion metrics: conversion to purchase, and incremental revenue growth. • Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment. • Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale. • Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent. • Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion. • Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles. • Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions. • Deeply understand user pain points — listen to what users say, feel, and struggle with, and turn those insights into high-converting product journeys. • Leverage UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof. • Collaborate with growth marketing to craft irresistible value-driven offers, increase perceived outcome value, and reduce decision friction. • Build and analyze behavioral funnels, attribution models, and key decision points to identify and remove conversion blockers. • Translate insights into fast execution — build dashboards, run A/B tests, and prioritize actions with clear revenue impact. • Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact.

🎯 Requirements

• 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses • Proven track record of improving conversion rates and revenue in digital products • Experience in optimizing customer journeys, particularly sales funnels • Strong understanding of acquisition channels and how they impact user behaviour • Strong skills in analyzing user behavior and payment data to derive actionable insights. • Data-driven decision-maker with a strong analytical background. • Proficiency in building and working with growth models. • Expertise in A/B testing and implementing successful warm-up strategies. • High level of collaboration and leadership abilities, working effectively with cross-functional teams.

🏖️ Benefits

• Competitive salary package commensurate with experience, plus stock options • The equipment you need to do your job • A premium Palta Family subscriptions (Simple, Flo, Zing etc.) • 21 days annual leave, plus bank holidays • Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus