Senior User Acquisition Manager

🕒 2 days ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Palta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🤖 Artificial Intelligence

👥 B2C

🧘 Wellness

💰 $100M Series B - Palta on 2021-08

Artificial Intelligence • B2C • Wellness

Palta is a global holding company and portfolio of preventative digital health and wellness brands that build consumer-facing mobile apps and AI-powered virtual coaches. The group develops and operates large-scale B2C health and wellness products — including women's health, AI weight-management coaching, fitness coaching, and AI-driven skincare — with a focus on preventative care and personalized guidance. Palta emphasizes deep tech and data-driven solutions to make preventative healthcare and wellness accessible at scale.

📋 Description

• Strategic Scaling of Paid UA: Plan, execute, and own your strategy to hit KPIs. • You are building a scalable UA engine across Google and beyond. • Extreme Ownership & Prioritization: You own the goals, not the tasks. • We provide the resources and the "Why"; you define the "How". Something blocks you? Your manager's only job is to remove it. No hand-holding, no micro-management - just results. • Lead Creative Testing Frameworks: Build and manage predictable, scalable frameworks for testing thousands of creatives. • You know how to find a winner, why it won, and how to replicate that success at scale. • Aggressive Budget & ROAS Management: Responsible for dynamic budget allocation to maximize ROAS. • You decide where the next dollar goes. • Creative, MarTech & Growth Collaboration: Guide the creative team's focus, forecast asset delivery, write airtight technical requirements for MarTech, and collaborate with Growth. • Every department is deep in UA context - that's how we move fast. • Data Deep-Dives & Growth Execution: You live in the metrics. • You dig into LTV, monetization, and web funnels when something feels off. • If a number moves, you're the first to ask "Why?" • Analytics Mastery (SQL & Dashboards): Data-literate by default. • Whether it's a quick SQL slice or a full dashboard build - you don't wait for someone else to pull it for you.

🎯 Requirements

• Experience with medical verticals under strict policy regulations (Strong advantage) • Google Ads Mastery (or Platform Agility): Deep knowledge of the Google Ads tech stack. Fluency in other platforms is a plus, not a liability • Proven track record managing significant monthly budgets ($300k+/mo) • US market - you know the landscape, the benchmarks, the playbook • Deep hands-on experience with web funnels • Proficiency in BI tools (Looker, PowerBI, Tableau or equivalent) and tracking platforms (GA4, AppsFlyer or equivalent). • Data Hunger: Comfortable diving into Looker, Superset, or similar. • Ambiguity. When the roadmap shifts or a new problem appears with no clear solution, you don't freeze - you build. • You can sell your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders who don't report to you • Not a yes-person. We expect you to challenge your manager. If he's wrong - say so. If a process is broken - flag it. Direct, honest feedback in both directions is how we get things done. • You care about how UA affects LTV, product retention, and the business bottom line. • Business owner first, media buyer second.

🏖️ Benefits

• Competitive salary package commensurate with experience, plus stock options • The equipment you need to do your job • A premium Palta Family subscriptions (Simple, Flo, Zing etc.) • 21 days annual leave, plus bank holidays • Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus