Social Media Growth Producer

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Palta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🤖 Artificial Intelligence

👥 B2C

🧘 Wellness

💰 $100M Series B - Palta on 2021-08

Artificial Intelligence • B2C • Wellness

Palta is a global holding company and portfolio of preventative digital health and wellness brands that build consumer-facing mobile apps and AI-powered virtual coaches. The group develops and operates large-scale B2C health and wellness products — including women's health, AI weight-management coaching, fitness coaching, and AI-driven skincare — with a focus on preventative care and personalized guidance. Palta emphasizes deep tech and data-driven solutions to make preventative healthcare and wellness accessible at scale.

📋 Description

• Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels. • Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement. • Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work. • Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget. • Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality. • Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed. • Partner closely with Product Marketing, Science, and Influencer Marketing teams to ensure messaging stays accurate, scientifically grounded, and highly reusable across creators and channels.

🎯 Requirements

• You think in systems, not posts. • You hold yourself to commercial outcomes — followers and reach are inputs, not the goal. • You're equal parts brand thinker and performance operator. • You move fast, kill what isn't working, and don't get attached to a single format. • You're comfortable owning a number, defending it, and reporting against it. • You scaled a consumer product's social presence by 1M+ followers across multiple channels — and can talk specifically about the bets that drove it. • You moved a social-driven revenue or conversion number meaningfully — 5x, 10x, 30x — and know exactly which content, format, or channel decisions did it. • You launched a social channel from zero — bonus if it was a sub-brand, R&D, or experimentation account. • Led a small cross-functional creative team (5–10 people, in-house plus external) end-to-end on production, including budget ownership. • You built repeatable testing and iteration systems — not just managed a posting calendar. • Embedded AI tools (generative video, voice, image, agents, AI creators) into a real production workflow — not just experimented with them on the side. • You spent 4+ years operating in Social Media, Content Strategy, Brand Producing, or Organic Growth for a consumer product. Global / English-language audience experience strongly preferred.

🏖️ Benefits

• Competitive salary package commensurate with experience; • Remote, in-office, and hybrid work opportunities; • The equipment you need to do your job; • A premium SIMPLE subscription; • 21 days annual leave, plus bank holidays (those observed where you live); • Flexible hours.